Posted by Dale Buss on December 14, 2011 09:02 AM
Anheuser-Busch InBev tries a tea-lemonade "light alcohol" drink for Michelob.
Ann Taylor woos younger women by featuring stylish students.
Avon replacing Andrea Jung as CEO.
Best Buy finds that deep discounts sacked profits.
Canadian Tire buys house in Toronto just for webisodes.
China plans to impose duties on U.S.-imported cars, ratcheting up trade tiff.
Chrysler picks up sales and financial momentum while parent Fiat treads cautiously.
CNN rehires Christiane Amanpour, who will continue to contribute to ABC News.Continue reading...
Posted by Dale Buss on June 10, 2011 09:00 AM
Ally Financial delays $6B IPO.
AT&T brings free Wi-Fi to NYC parks.
Avaya files for $1 billion IPO.
Borders lenders force store closures.
Burger King and Pizza Hut executives put hometown pride on the line with bet on NBA Finals.
Citigroup data theft exposes nagging security issues in the financial-services industry.Continue reading...
Posted by Abe Sauer on November 5, 2010 01:00 PM
How do you feel about this product? On one hand, it's kind of depressing that this needs to exist. On the other, it's great to see a brand identify a need and fill it with a product that appears to be perfect for that consumer group who desperately wants (OK, needs) this. And on the third hand... er, let's find out how this thing works.Continue reading...
Posted by Barry Silverstein on October 27, 2010 01:00 PM
It's an interesting branding challenge for a little-known tech startup seeking to sway a consumer audience: How do you rise above technical jargon while still getting your message across in a compelling way?
One way is to make fun of its niche, and the technical jargon native to the category. That's what Webroot has been doing with a new branding campaign that aims to get its antivirus software noticed amidst much larger, better known competitors like McAfee and Symantec.
In a series of outdoor billboards, Webroot shows colors of paint, grass, and floorboards. All three are accompanied with headlines that almost dismiss the company's technology pitch. One billboard, for example, shows an image of grass and reads: "Grass growing. Admittedly more interesting than explaining spam filtration."
Oddly, its YouTube channel videos (such as the one above) are much more straightforward and not tongue in cheek — in fact, it doesn't even include the irony-tinged spots.Continue reading...