social marketing
Posted by Sheila Shayon on June 24, 2011 02:00 PM

The generational divide is in the Weeds, as digital gamers and baby boomers can now engage via a virtual haze of ganja gone Facebook.
According to a Bloomberg Businessweek report, urban fashion designer Marc Ecko and Lionsgate Films have joined forces for Weeds Social Club, a Facebook social game to coincide with the June 27th return of Lionsgate's hit original series for Showtime, Weeds, which this season brings pot-dealing soccer mom Mary-Louise Parker to the Big Apple.Continue reading...