week in review
Posted by Michael Waltzer on May 24, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Has Apple Lost Its Groove?
#2 Kellogg's Special K Makes a Bid for Healthy Foodies with New Nourish Line
#3 Procter & Gamble Reviews Marketing ROI
#4 Walmart Hopes 'Gamification' Can Engage Employees and Turn Things Around
#5 Ford's EcoBoost Brand Threatened by More Performance Problems, Complaints
#6 Mercedes-Benz Sets the Luxury Bar Sky High with S-Class Reveal
#7 Tech Hungry Target Eyes Crowded Streaming Space with Launch of Target Ticket
#8 Coke Squashes Another Round of Secret Recipe Rumors
#9 Nike Introduces New Jerseys for Team England in First-Time Partnership
#10 McDonald's Tries 'Less Is More' with New Menu Reductions
week in review
Posted by Michael Waltzer on May 17, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Why A&F's 'Cool Kids' Stance Will Damage the Brand Now More Than Ever
#2 Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign
#3 Target's Stance on Gay Rights Takes Ironic Turn as Home State Passes Equality Bill
#4 Sears Says 'No Credit? No Problem!' with New Lease-To-Own Program
#5 Andre Agassi Goes "Home" to Nike
#6 Dannon Turns Yogurt Marketing On Its Head with Men's Health Oikos Ad
#7 Jaguar Says It's 'Your Turn' for F-Type with New Campaign
#8 Calvin Klein Sheds the 'CK' for Platinum Line Rebranding
#9 Earnings Show JCPenney Still Has Problems Even Another Logo Can't Fix
#10 YouTube Jumps into Retail with Shoppable Videos for Brand Channels
week in review
Posted by Michael Waltzer on May 10, 2013 04:30 PM
Our most-read blog posts of the week:
#1 The Week in China: Iron Man 3: China Product Placement, Luxury Crackdown and more
#2 JCPenney Returns St. John's Bay, Leading a Growing Brand-Forgiveness Parade
#3 Johnson & Johnson Hopes 'Love' Campaign Will Restore Trust in Troubled Brand
#4 Lululemon Still on the Road to Repentance
#5 Kellogg, General Mills Look to Cereal to Attract Health-Conscious Adults
#6 Whole Foods Ditches Upscale Image and Adds Revenue
#7 Trader Joe's Under Fire for Selling GMOs, Lead-Laced Candy
#8 Is Audi Overreaching with its New, Clever Spock Ad?
#9 Famed American Cyclist Opens Niche Hotel
#10 Citi Bike Makes its Debut in New York City to Cheers and Jeers
week in review
Posted by Johnny Trinh on May 3, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad (Updated)
#2 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad
#3 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster
#4 Brands Grapple for "Boston Strong" Trademark as Donations Stream In
#5 It's No Secret: JCPenney Says 'We're Sorry' and 'Come Back' with Social Media Blitz
#6 Audi Keeps Pace with Iron Man 3 with Comic Book Contest, New TV Ad
#7 Mercedes-Benz Technology Helps Put Tsarnaev Brothers in Law's 'Mbrace'
#8 Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin
#9 As Death Toll Rises in Bangladesh Factory Collapse, Brands Face Scrutiny Over Ethics (Updated)
#10 Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature
week in review
Posted by Michael Waltzer on April 26, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Evian Deploys Dancing Babies in Reprise of Viral Ad
#2 Home Depot Uses Cat Meme To Boost Brand Likability
#3 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad
#4 Havaianas: From Peasant Footwear to Global Fashion Powerhouse
#5 Nike Pulls “Boston Massacre” Shirts Intended for Yankee Rivalry in Bombing Aftermath
#6 #Winning: Sephora Reaps Rewards of Dedicated Customers, Fine-Tuned Service
#7 Pepsi Next Goes After Hispanic Market with William Levy
#8 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster
#9 McDonald's Japan Turns to Dancing Crew to Boost Floundering Sales
#10 BMW, Disney are Tops When it Comes to Reputation
week in review
Posted by Michael Waltzer on April 19, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Dove Puts Real Beauty to a Forensic Test in Powerful Viral Campaign
#2 Kmart Gets Cheeky in Viral "Ship My Pants” Ad
#3 Beats by Dre's Latest Ambassador: 'Small but Loud' Nicki Minaj
#4 Condé Nast Extends Magazine Brands into Bar and Restaurant Scene
#5 Craft Beer Fans Fight Back Against Big Beer Brews
#6 JCPenney Desperately Seeks Happy Ending as Retail Saga Continues
#7 It's Official: 'Breastaurant' Trademarked by Texas Sports Bar
#8 Oreo Goes Local to Appeal to Chinese Consumers
#9 Gangnam Style's Psy Builds Brand with New Viral Hit
#10 Volvo Embraces its Unpretentious Customers in Plan to Regain Ground in US Luxury Market
week in review
Posted by Michael Waltzer on April 12, 2013 04:30 PM
Our most-read blog posts of the week:
#1 JCPenney CEO Ron Johnson Out as JCP-Macy's-Martha Stewart Trial Resumes
#2 Starbucks UK Appeases Customers with Addition of 'Suspended Coffee' Program
#3 USDA Approves Sexier Names for Beef, Pork Cuts
#4 Caribou Coffee is Closing Some Stores, Rebranding Others as Peet's
#5 The University Formerly Known as Connecticut: UCONN Officially Rebrands
#6 Fisker Crumbles In the Wake of Mass Layoffs as Tesla Takes Off
#7 McDonald's Catches Heat for 'Unapproved' Ad
#8 As the Bird Flu: KFC, Tyson Caught Up in Latest China Chicken Nightmare
#9 Pepsi Continues to Bask in Branded Content Glory with Top YouTube Views
#10 Nike Sells Shoes Via Virtual Reality
week in review
Posted by Michael Waltzer on April 5, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Gillette Turns to Kate Upton in New Manscaping Campaign
#2 April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web
#3 Kraft Zesty Guy Takes on Old Spice Guy in Latest "BRAND NAME Guy" Race
#4 April Fools' Day: Brands Show Off Their Funny Side on Social Media
#5 Diet Pepsi Teams Up with Vern Yip for Limited Edition Designer Mini Cans
#6 Starbucks and Gevalia Face Off Over Social Media and Advertising Claims
#7 Jay-Z Expands Brand, Adding "Sports Agent" Title With CAA and Yankee Coup
#8 Samsung Wages War with Apple Beyond Mobile
#9 Nescafé, Grandfather of Instant Coffee, Turns 75
#10 Lululemon Chief Product Officer is Out as it Tries to Repair Sheer Pants Damage