Best Global Green Brands 2014

health matters

Pink Slime Boycott Heats Up Everywhere But Frying Pan

Posted by Mark J. Miller on March 26, 2012 05:12 PM

Frank Zappa once told his fans not to eat the yellow snow. Now a whole lot of folks are deciding not to eat another colorful item: pink slime.

It's a substance that many Americans (well, the few who watched) Jamie Oliver's Food Revolution last April would have seen in the series' premiere episode on ABC. That's when the British chef, accompanied by a bovine companion, demonstrated what goes into the 70% of America's ground beef that contains leftover cow parts (a.k.a. "pink slime"), meaning meat that has been treated with ammonia to banish bacteria such as e.coli and salmonella. It's also used to convert the fatty beef offcuts into a beef filler for burgers.

Ammonia-treated meat can be found in virtually all U.S. grocery stores, fast food restaurants, many national restaurant chains, and school cafeterias, but a backlash has been forming over fears that it is unsafe — and now the company that produces 'pink slime beef' has suspended operations at three of its four plants.Continue reading...

brand loyalty

From Apple to Wegmans, "People" Brands Engender Loyalty

Posted by Dale Buss on March 16, 2012 04:57 PM

Brands must understand that customer service is an important part of the "value equation" for consumers these days even though it might seem that price remains their most important criterion for brand satisfaction because of the continued financial struggles of so many Americans.

Apple, Cadillac, Four Seasons, JetBlue, Kohl's, Saks Fifth Avenue, Scotttrade, USAA and Wegmans are among the brands that understand the importance of people as a driver of service excellence has increased substantially these days, and that's why they were among the 50 brands named this week by J.D. Power & Associates as 2012 Customer Service Champions.Continue reading...

brand news

In the News: Samsung, Burberry, Wikipedia & more

Posted by Dale Buss on January 17, 2012 08:50 AM

In the News

Adidas taps Katy Perry for new campaign.

AFL-CIO launches image campaign.

Airbus posts record sales.

American Airlines stops flying to India, sacks 150 workers.

AOL leads companies testing crowdsourcing.

Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.

BASF halts its genetically modified products in Europe, including its Amflora potato.

Beats Electronics breaks up with Monster.

Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.

BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.

BMW recalls 89,000 Mini vehicles.

Burberry quarterly profits jump 22%.

Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.

M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...

Brands to Watch: Apple vs Google, Lt. Android and more

Posted by Shirley Brady on April 22, 2011 05:30 PM

Brands to Watch

Apple signs cloud deal with Warner Music as Google reportedly in talks with music service Spotify

Android called up by the US Army.

Kate Middleton reportedly strikes "obey" from Royal Wedding vows.

McDonald's expresses shock at employee non-action during beating of customer in Baltimore.

Muammar Gaddafi wants NY Met's Costume Institute honor.

Pabst sees more political pressure on marketing of Blast by Colt 45.Continue reading...

brand news

In the News: Apple, GM, WikiLeaks and more

Posted by Dale Buss on February 24, 2011 09:00 AM

Branding News

American Idol voting comes to Facebook.

Apple updates MacBook Pro.

Ford uses innovation tools in R&D. 

GE and Siemens target electric-car charger business. 

GM caps profitable year, reporting first annual profit since 1994.

Google penalizes Overstock for SEO practices.Continue reading...

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