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branded entertainment

Lexus Puts a Velvet Rope on its Twitter Account for VIP Film Screening

Posted by Mark J. Miller on October 23, 2014 01:26 PM

Brands have found all sorts of ways to spread their messages via Twitter, but Lexus is breaking the mold with its latest campaign.

In a branded entertainment move, Toyota's luxury automotive brand is set to release two short films by indie filmmakers on October 27 that are being produced by the Weinstein Company and explore the theme “Life is Amazing.” 

The groundbreaking moment, though, happens one day earlier, when Lexus will become the first luxury brand to lock up its Twitter account to new followers, allowing those who are already following it to use a private link to watch the films before anyone else—and turning its Twitter fans into a VIP list for a private, virtual screening.Continue reading...

social marketing

LinkedIn Broadens its Social Footprint with Movie Promotion

Posted by Sheila Shayon on August 1, 2013 06:50 PM

LinkedIn has spread its wings quite a bit, turning the lackluster online 'office' into a full-blown social media network for professionals and brands. Now, it's venturing beyond business for its first film promotion, for the upcoming Lee Daniels' The Butler, in theaters Aug. 16. is not just for business anymore. 

LinkedIn users have a chance to enter a contest, Path to Success, in which three winners will receive a career experience in New York City that includes meetings with a top recruiter, an executive and a renowned career coach. Users enter the contest via a LinkedIn API to ‘visualize’ their professional bios alongside Gaines' career. Sending thank-you notes to those who’ve helped along the way enhances chances of winning.

The film, from the Weinstein Company, is about longtime White House butler, Cecil Gaines (played by Forest Whitaker), who served seven presidential administrations between 1957 and 1986.Continue reading...

brand news

In the News: Yahoo, Amazon, Weight Watchers, Target & more

Posted by Shirley Brady on September 8, 2011 08:45 AM

In the News

Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.

Weight Watchers outperforms rivals (and medically supervised diets) in new study.

Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.

Amazon cuts deal on California taxes, plans to bring click and collect service to UK.

AOL severs ties with TechCrunch founder Michael Arrington.

Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...


Scream 4 Apple as Rio Birds Get Angry

Posted by Abe Sauer on April 18, 2011 04:00 PM

Rio was the top movie at the box office this weekend, and parents were probably happy to find that the film contained but a couple of passing brand mentions. This despite a host of brands, including Mercedes, TMD Friction and Mintex, being listed as official film "partners."

The most successful tie-in to the film's release has to be the Rio-branded edition of Angry Birds. A natural partnership, the version allows users to play a Rio-ized version of the runaway hit game.

The weekend's bigger product placement story was all about Scream 4, just the latest production from Hollywood to be overflowing with Apple product placement.Continue reading...

red carpet

Oscars Watch: Colin Firth Personal Brand Value Rises

Posted by Shirley Brady on February 28, 2011 07:30 AM

It’s like “orbiting the earth’s atmosphere sort of feeling…a lovely moment,” said Colin Firth on being nominated for Best Actor for The King’s Speech. Now that he's a winner and a (literal) star in Hollywood, his value in Hollywood is projected to skyrocket.Continue reading...

that's entertainment

The Oscars' Brand Impact: What is a Nomination Worth?

Posted by Sheila Shayon on January 27, 2011 11:30 AM

It’s like “orbiting the earth’s atmosphere sort of feeling…a lovely moment,” says Colin Firth, above, of his best actor nomination for The King’s Speech.

And a lovely moment for Harvey and Max Weinstein as well, with a dozen Oscar nominations for The King’s Speech and another for Blue Valentine, which strengthens their standing as one of the few independent movie studios left. 

As for an Oscar nom's worth to Messrs. Firth and Weinstein, not to mention the distributors, studios and others with a stake in each nomination?Continue reading...

brand news

In the News: Justin Bieber, Tiger Woods, Lea Michele & more

Posted by Shirley Brady on January 4, 2011 06:00 PM

Brands to Watch

In year-end sales figures released today, US automakers post gains (first since the recession) as Toyota lags and Ford moves to second place behind GM. Lexus held off Mercedes-Benz and BMW to hang onto the top US luxury auto brand.

Apple's iPad is being embraced by the educational market for in-school use.

BitTorrent has more users than Netflix and Hulu combined.

BMW's electric hybrid sets $200K price point.

Consumer Reports sees packaging shrinking on US grocers' shelves.

GE unloads $6B worth of debt.Continue reading...

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