Water Brands And The Rising Concerns Of Consumers

According to a Gallup poll released last year, pollution of drinking water is Americans’ primary environmental concern. With the risk of diseases associated with contaminants sometimes found in drinking water, marketers are creating solutions.

Atmospheric Water Systems has introduced a $1,595 dehumidifier/purification unit that bypasses water pipes, pulling moisture from the air and sending it through a filtration process. Last year Wellness Enterprises launched a portable water bottle with a filter built into the straw that claims to remove chlorine and lead. New York-based Green Depot sells the $650 Aquaovo Ovopur, a filtered dispenser resembling a giant porcelain egg.Continue reading...