Is Your Marketing Plan Going to Pot?

Talk about a Rocky Mountain High. Colorado has allowed the use of medical marijuana since 2000, but usage really went up after the U.S. Attorney General's office said in 2009 that it “would not prosecute marijuana users if their state permits use of the drug for medical reasons,” NPR reports.

As a result, Denver’s weekly alternative newspaper, Westword, has hired its first official marijuana critic, a reviewer who uses the pseudonym William Breathes (a chap who isn't adverse to writing puff pieces, clearly).

"We have more than 100,000 licensed medical marijuana cardholders in the state," Breathes told NPR. There are now actually more marijuana dispensaries —more than 300 — in the Mile High City than there are Starbucks locations.Continue reading...