Will Wet n Wild's New Makeover Attract Women?

For its 30th birthday, Wet n Wild is giving itself a makeover involving a sleek new look and three new product lines.

In January, 2010, the brand will introduce 70 eye, face, lip, and nail products with updated packaging, advanced formulas, and a new tagline: "Glamorous everyday. Fabulous everyway."

Wet n Wild hopes to appeal to a broader range of women while still keeping their signature low prices, which sounds eerily similar to the path carved by some Chinese beauty companies.Continue reading...