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brand strategy

Wharton Brand Refresh Isn't Just Academic

Posted by Sheila Shayon on April 24, 2012 05:06 PM

Joseph Wharton founded the world’s first business school more than 130 years ago, building on University of Pennsylvania founder Benjamin Franklin’s belief that the desire and ability to serve mankind should be "the great aim and end of all learning."

Now Penn's famed Wharton School has turned its management focus onto intself to come up with a new brand platform, "Knowledge for... ", proffering its resources and assets around themes including "Knowledge for Life," "Knowledge for Global Impact" and "Knowledge for Action."Continue reading...

brand news

In the News: Delta, Facebook's IPO, Sky News & more

Posted by Dale Buss on April 6, 2012 08:54 AM

In the NewsCostco reports surge in monthly sales.

Coty wants Avon in part to build in Brazil.

Current TV struggles to meet audience targets.

Dairy Queen rolls out new national campaign.

Del Monte and Fresh Del Monte engage in food fight.

Delta considers entering fuel-refining business to cut costs.

Facebook said to pick Nasdaq for IPO.Continue reading...

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