brand news

Brand News: Apple, Oscars, Toyota and More

Posted by Dale Buss on February 24, 2015 09:04 AM

Apple diverse emoji


Ann Taylor and Chico's seek buyers to overhaul aging brands.

Apple previews diverse emoji but offends with "jaundiced" yellow human set.

Oscars advertisers paid record prices for 15 percent drop in audience.

Target cuts US free shipping minimum order to $25.

Toyota starts production of Mirai hydrogen-powered car.Continue reading...

brand news

In the News: Yahoo, Alibaba, McDonald's and more

Posted by Dale Buss on January 8, 2014 09:23 AM

In the News

Yahoo overhauls its advertising platforms as Mayer puts on a show at CES

Alibaba integrates its payment service with China's Sina Weibo.

McDonald's looks to use sustainable beef by 2016.

Airbus names new US chief.

Amazon makes it difficult for new hires to stick.

Barnes & Noble promotes Nook head to CEO.

Bentley sees steady luxury sales in 2014.

BlackBerry renews its vows to the smartphone keyboard.

Boeing must slash costs of building Dreamliner.

Comcast halts erosion in video subscribers.Continue reading...

brand commentary

Silk Goes for the Jugular in New Campaign

Posted by Dale Buss on April 1, 2011 11:00 AM

No matter that California actually leads the nation in milk production now. It just wouldn’t have much “news” value to say that a California family has switched from dairy to drinking soy milk!

So White Wave, masters of the Silk brand of soy milk (and almond milk and coconut milk), decided to pick on Wisconsin instead. After all, it is “America’s Dairyland.”Continue reading...


Oh Soy: Dairy Fans Urged to Switch from Milk to Silk

Posted by Barry Silverstein on March 29, 2011 11:45 AM

Silk is a brand phenomenon. The first refrigerated soymilk, Silk went from zero market share in 1996 to 85% market share in 2003, and remains at the top spot today. Read our brand profile about Silk's rise to become the leading soymilk.

When Silk first muscled its way into the dairy case, it was an oddball product that few could have predicted would become so popular. Now, Silk's maker, White Wave Foods (a wholly-owned subsidiary of the giant Dean Foods) wants to make waves again by encouraging U.S. dairy milk drinkers to switch to soymilk.

Its new "Silk for Milk 10 Day Challenge" campaign sets its sights squarely on the dairy milk market — even though White Wave also produces the Horizon brand of organic milk.Continue reading...

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