Posted by Dale Buss on November 27, 2014 02:37 PM
Food brands in crowded categories can try to stand out in a number of different ways: Be the best. Be the least expensive. Be the tastiest. Be the healthiest. Be first.
In the case of nutrition bar brand thinkThin, CEO Lizanne Falsetto has used a number of these varying approaches, but mostly she has relied on being first.
When she founded her company more than 20 years ago, she was among the pioneers in gluten-free products and in protein positioning.
This year, thinkThin became one of the first independent brands in the category to launch a full-blown national TV advertising campaign.
brandchannel talked with Falsetto about the campaign's results, what got thinkThin where it is—and where she goes from here.Continue reading...
Posted by Darcy Newell on October 21, 2014 01:12 PM
This week, Whole Foods Market debuted its first national advertising campaign across the U.S. Though the company has been around since 1980 and has grown to 381 stores nationwide, it has previously focused on communicating at the local and regional levels, touting specific or seasonal offerings, rather than sharing a unified, high-level message.
Since its beginning, Whole Foods has held on to its share of a market it essentially defined. After all, before Whole Foods’ launch three and a half decades ago, consumers didn’t have a resource for healthy, organic and ethically-sourced food, and for a long time, Whole Foods stores were the only place to find it.
Today, however, new options—like grocery stores, Community Supported Agriculture (CSAs) groups and organic food delivery services—continue to emerge to challenge Whole Foods’ market dominance. Many of these players tout an evolved proposition—giving the healthy and environmentally-inclined consumer delicious fare that satisfies his or her appetite, conscience, and—this is new—wallet.Continue reading...
Posted by Dale Buss on September 17, 2014 09:35 AM
General Mills sees profits drop 25 percent on decline in US sales.
Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.
Sony warns of $2 billion loss and trims mobile unit.
NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)
Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans.
MORE BRAND NEWS
Absolut licenses Andy Warhol images for holiday campaign.
Adobe helps bring 3D-printed shoe to life.
Airbus sells some defense businesses.
Allstate hosts college-football Twitter challenge.
ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...
Posted by Dale Buss on September 9, 2014 09:09 AM
Apple launch today of new iPhone (starring U2) is biggest test yet for CEO Tim Cook.
General Mills buys Annie's organic foods brand.
Home Depot confirms major data breach that could rival Target's breach.
Jimmy Choo plans $1 billion IPO.
McDonald's August sales slump as US decline reaches fourth month.
MORE BRAND NEWS
AbbVie and other drug makers are sued by FTC for delaying generic competition of testosterone-replacement drugs.
Amazon slashes price of Fire smartphone.
Baltimore Ravens fires player Ray Rice after domestic-violence video surfaces, and NFL suspends him indefinitely.
Coach names new president and COO.
Dave & Buster's Entertainment files for second IPO attempt in three years.Continue reading...
Posted by Dale Buss on January 6, 2014 09:07 AM
CES opens in Las Vegas.
Mercedes-Benz beats BMW in US luxury-car race.
Yahoo says some ads on its European sites spread malware last week.
Apple acquires Snappycam photo-app company.
Amazon's Jeff Bezos was lifted from a Galapagos Islands cruise after a kidney-stone attack.
Boeing sees workers narrowly approve major contract extension in economic win for region.
CNN plans to shake up its prime-time lineup this year.
Chrysler is scored by China over fires in imported Jeep Wrangler.
Curves lands Jillian Michaels for January workout push.
Dannon broadens target audience for Activia.
Fiat said likely to list new shares with Chrysler in New York.
Ford scored biggest US auto-market share gain in '13.Continue reading...
Posted by Dale Buss on September 23, 2013 10:52 AM
Hershey is gearing up to take advantage of chocolate season—from Halloween through Christmas—but the company also has larger, longer-term goals in sight that amount to a significant refinement of its traditional approach.
The iconic confectionery brand is hot on portion-controlled, resealable packaging; is moving late but eagerly into international expansion; believes sustainability is important but not a sine qua non for its brands; and is open to making more acquisitions. All of that will help Hershey achieve its goal of reaching $10 billion in annual sales compared with the $6.6 billion it notched in 2012.Continue reading...
Posted by Dale Buss on September 16, 2013 09:36 AM
Danone accused of bribing hospitals to use its powdered milk in China.
Gap returns to TV advertising after four years.
Whole Foods Market plans to open store in low-income Chicago neighborhood.
Absolut launches global "Transform Today" campaign.
Boeing closes in on South Korean fighter-jet deal but Dreamliner runs into more turbulence.
Chili’s plans to install tabletop computer screens.
China Telecom cuts iPhone subsidies.
Chrysler reluctantly moves toward IPO soon.
Citi hypes double points in New York.Continue reading...
Posted by Dale Buss on July 15, 2013 01:21 PM
Supermarket expansion in major cities is a major theme in the US food-distribution and grocery business lately, with Walmart setting up shop—or attempting to do so—in key urban markets, and even Detroit now getting a share of major new grocery stores.
And when it comes to the Motor City, Whole Foods Markets appears to have given Detroit neighborhoods near Wayne State University a shot in the arm with its recent opening. But the potentially far more significant opening will occur on July 25 when Meijer sets up shop at the intersection of the two most iconic thoroughfares in Detroit: Woodward Avenue and Eight Mile Road.
The Meijer brand is relatively unknown outside its base in Flyover Country, where it operates more than 200 supercenters in Michigan, Ohio, Indiana, Illinois and Kentucky, and served as the "local Walmart" before Walmart did. But metro Detroit denizens all have known Grand Rapids, Mich.-based Meijer as the place to go over the decades for good prices and selection of not only CPG fare but all sorts of consumer goods.Continue reading...