2014 Brandcameo Product Placement Awards

brands with a cause

Apple for the Teacher: Tech Brands Support US ConnectED Schools Plan

Posted by Sheila Shayon on February 4, 2014 01:56 PM

President Obama has scored some major progress on his ConnectED initiative thanks to a little help from some major brands. The program, which was launched in June, advocates for high-speed internet and education technology in every classroom, as well as training teachers on the benefits of tech in the classroom by 2017. 

The President has challenged the FCC, Federal agencies, Congress, the private sector and communities to rise to the test. As announced today as part of the White House's ConnectED (or #ConnectED) initiative, US companies are answering the call by committing more than $750 million to deliver cutting-edge technologies, devices, free software, teacher professional development, and home wireless connectivity.

“Today, fewer than 30 percent of schools have the broadband they need to teach using today’s technology; under ConnectED, 99 percent of American students will have access to next-generation broadband by 2017. That connectivity will be the bedrock of a transformation in the classroom experience for all students, regardless of income," the White House said in a press release.Continue reading...

brand news

In the News: Del Monte, Hershey, Toyota and more

Posted by Alicia Ciccone on October 11, 2013 09:26 AM

In the News

Del Monte to sell consumer products division for $1.68 billion.

Hershey plans to bring China-based Lancaster brand to US market. 

Toyota debuts hydrogen prototype as fuel cell race heats up. 

Activision's $8.2 billion Vivendi buyout is cleared. 

Aereo wins injunction battle against Boston TV station.

Best Buy promises $100 buy-back credit for new iPhones. 

Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service. 

Boeing unveils "jumbo killer."

CVS tailors print ads to loyalty members' preferences.

Facebook removes option to block search by name.Continue reading...

tech in the spotlight

More Airlines Reaching Out to Connect with In-Flight Tech

Posted by Sheila Shayon on June 28, 2013 11:42 AM

The friendly skies are getting friendlier as Wi-Fi will soon be a regular feature on domestic and international flights. Currently, 38 percent of US flights offer internet connectivity, a likelihood that increases with flight time and route popularity, making 80 percent of non-stop flights between California and New York connected, according to Routehappy.com.

The report notes that “international Wi-Fi is becoming a reality, with 38 daily international flights from the U.S. offering it, and another 241 international flights having “a chance of Wi-Fi or cellular roaming” on various carriers.Continue reading...

auto motive

Audi Teams with T-Mobile for In-Car Wi-Fi

Posted by Dale Buss on April 9, 2013 01:37 PM

Audi along with other automakers has seen how infotainment features have risen like a rocket as consideration criteria for US luxury buyers lately. As Audi seeks to penetrate the ranks of upscale American Millennials—in general, and with its new, entry-level A3 sedan due out around the end of this year—the brand is making a new play for this crowd.

In partnership with T-Mobile, Audi is offering a new, $15-a-month data plan that will give drivers in-vehicle connectivity through the Audi Connect service, which includes access to Google Earth and Google Voice Local Search; news, weather and fuel prices; and a WiFi connection including broadband connectivity for up to eight devices in an Audi vehicle.

"We want people to be attracted by the price and to be able to keep their connection [to Audi Connect] alive continuously," Anupam Malhotra, senior manager of Connected vehicle for Audi of America, told brandchannel. "We can ensure continuity of support. And people don't have to deal with reminder-of-renewal e-mails or worry about whether the service is still active."Continue reading...

digital moves

Amazon Takes Two Tablets - Kindle Fire HD and Paperwhite - to Consumers

Posted by Sheila Shayon on September 6, 2012 03:03 PM

As rumored, Amazon indeed revealed two new Kindle e-Reader models today: Kindle Fire HD and the Kindle Paperwhite — described as the most advanced e-reader ever."

"Paperwhite" refers to the ability to now read the screen as you would paper, as it's "constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179." The size and price of the classic Kindle, meanwhile, shrinks to $69.

Kindle Fire HD (above) is the pricier e-Reader family, aimed at the "high end" consumer with price points to match:Continue reading...

social media watch

Homeless Hotspots at SXSW Cause Uproar

Posted by Sheila Shayon on March 12, 2012 04:38 PM

Two words — "Homeless Hotspots" — are causing an uproar in Austin, Texas. Billed as “a charitable experiment” by BBH, it's not part of the official South by Southwest Interactive agenda, but it's getting mixed reviews and lots of attention.

Bartle Bogle Hegarty's BBHLabs skunkworks unit partnered with Front Steps Shelter to equip homeless people with 4G MiFi devices to serve as walking hotspots or pay-per-use Wi-Fi purveyors for attendees at the SXSW Interactive conference now taking place in Austin, TX.

The experiment was to see how much SXSWi attendees would donate (suggested donation: $2 per 15 minutes) — assuming attendees didn't oppose the notion of fundraising via hotspots (vs., say, hot meals) for the homeless.Continue reading...

going mobile

McDonald's Canada Asks: "Do You Want Wi-Fri With That?"

Posted by Shirley Brady on May 19, 2011 03:00 PM

McDonald's Canada is looking to make customers consider its restaurants (literally) a hotspot.

This week, more than 1,000 McDonald’s restaurants in the nation are rolling out free and unlimited Wi-Fi, sponsored by Bell Mobility. No purchase, username or password is required to use the wireless network service, which boasts one-click access.

By June 1st, more than 90% of the country's 1,400-plus locations will hoist the McD's Wi-Fi logo at right "as part of the company’s commitment to placing the customer experience at the core of its business," as the press release states.

The chain's new Wi-Fi service will enable customers using a smartphone, laptop or tablet device to "catch up on emails, browse the Web and stay connected" — and give them one more reason to dip into a McDonald's, of course.Continue reading...

brand news

In the News: Japan, Google, RIM, Facebook

Posted by Dale Buss on March 28, 2011 09:00 AM

In the News

Nikkei slips as another earthquake hit Japan Sunday, as Tepco head pressured to quit after costing shareholders $26 billion; fear of radiation and shortages drives panic buying of Japanese goods; auto industry suffers as ToyotaHonda and others stand to lose billions in revenue; and Wal-Mart reopens 12 quake-hit stores.

Google to launch in-app billing for Android; woos celebs to create themed channels on YouTube; and works on mobile payments as near field communications battle looms. CEO Larry Page, meanwhile, is working on cutting red tape and fostering internal communications.

BlackBerry-maker RIM is in "slow-motion decline," says WSJ, while acquires mobile tool developer.

Facebook is reportedly in talks to hire former White House press secretary Robert Gibbs; and updates Questions in boost for brands.Continue reading...

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