Take the survey!

charging up

Starbucks Helps Cut the Cord with Nationwide Rollout of Duracell Powermats

Posted by Sheila Shayon on June 12, 2014 01:36 PM

After a successful pilot run of Duracell "Powermat Spots," Starbucks is rolling out wireless phone chargers across the US. The powermats, which are seamlessly integrated into tables and countertops in Starbucks and Teavana cafes, will begin wider distribution starting in the San Francisco Bay Area. 

"The way we interact with power today is unchanged since the time of Thomas Edison," Powermat president Daniel Schreiber told The Verge. But Powermat and Starbucks are moving customers beyond "sticking two pieces of metal into a hole in the wall" by creating "something invisible and part of the furniture in the most literal sense of the word."

The partnership with Duracell Powermat—a joint venture between Procter & Gamble's Duracell brand and Powermat Technologies—and Starbucks “is transforming the way consumers get power to their phones, in much the same way it made WiFi a standard amenity in public places,” said Stassi Anastassov, President of Duracell at Procter & Gamble, in a press release. “This endeavor is a critical step in Duracell’s vision to make dead battery anxiety a thing of the past.” 

Over the next three years, more than 100,000 table chargers will be installed in Starbucks' 7,500 company-owned stores in the US, which follows the brand's improvement of its in-store Wi-Fi network. "Starbucks believes this is another step in staying ahead of the curve when it comes to in-store technology," Adam Brotman, chief digital officer at Starbucks, told USA Today.Continue reading...

brand news

Brand News: Ballmer's Clippers, Amazon Streams, Google Forgets EU

Posted by Shirley Brady on May 30, 2014 08:56 AM

TOP 5 STORIES

Microsoft's former CEO Steve Ballmer wins bidding war, buys Los Angeles Clippers for $2 billion.

Amazon Prime to offer music streaming this summer.

Google stuggles with diversity, implements EU "right to be forgotten" policy.

Facebook's Mark Zuckerberg donates $120 million to California schools.

Tesco signs China retail deal.

MORE BRAND NEWS

Abercrombie & Fitch cuts back on scents to make dollars.

Apple issues first conflict minerals report.

Bonobos finds an edge in brick-and-mortar.

Chevron, attacked by faux protesters, retreats on clean energy.

Dish Network plans to accept bitcoin payments.Continue reading...

brands with a cause

Apple for the Teacher: Tech Brands Support US ConnectED Schools Plan

Posted by Sheila Shayon on February 4, 2014 01:56 PM

President Obama has scored some major progress on his ConnectED initiative thanks to a little help from some major brands. The program, which was launched in June, advocates for high-speed internet and education technology in every classroom, as well as training teachers on the benefits of tech in the classroom by 2017. 

The President has challenged the FCC, Federal agencies, Congress, the private sector and communities to rise to the test. As announced today as part of the White House's ConnectED (or #ConnectED) initiative, US companies are answering the call by committing more than $750 million to deliver cutting-edge technologies, devices, free software, teacher professional development, and home wireless connectivity.

“Today, fewer than 30 percent of schools have the broadband they need to teach using today’s technology; under ConnectED, 99 percent of American students will have access to next-generation broadband by 2017. That connectivity will be the bedrock of a transformation in the classroom experience for all students, regardless of income," the White House said in a press release.Continue reading...

brand news

In the News: Del Monte, Hershey, Toyota and more

Posted by Alicia Ciccone on October 11, 2013 09:26 AM

In the News

Del Monte to sell consumer products division for $1.68 billion.

Hershey plans to bring China-based Lancaster brand to US market. 

Toyota debuts hydrogen prototype as fuel cell race heats up. 

Activision's $8.2 billion Vivendi buyout is cleared. 

Aereo wins injunction battle against Boston TV station.

Best Buy promises $100 buy-back credit for new iPhones. 

Jeff Bezos has built Amazon into a $75 billion 'everything store,' as it looks to show shortform YouTube content on its video service. 

Boeing unveils "jumbo killer."

CVS tailors print ads to loyalty members' preferences.

Facebook removes option to block search by name.Continue reading...

tech in the spotlight

More Airlines Reaching Out to Connect with In-Flight Tech

Posted by Sheila Shayon on June 28, 2013 11:42 AM

The friendly skies are getting friendlier as Wi-Fi will soon be a regular feature on domestic and international flights. Currently, 38 percent of US flights offer internet connectivity, a likelihood that increases with flight time and route popularity, making 80 percent of non-stop flights between California and New York connected, according to Routehappy.com.

The report notes that “international Wi-Fi is becoming a reality, with 38 daily international flights from the U.S. offering it, and another 241 international flights having “a chance of Wi-Fi or cellular roaming” on various carriers.Continue reading...

auto motive

Audi Teams with T-Mobile for In-Car Wi-Fi

Posted by Dale Buss on April 9, 2013 01:37 PM

Audi along with other automakers has seen how infotainment features have risen like a rocket as consideration criteria for US luxury buyers lately. As Audi seeks to penetrate the ranks of upscale American Millennials—in general, and with its new, entry-level A3 sedan due out around the end of this year—the brand is making a new play for this crowd.

In partnership with T-Mobile, Audi is offering a new, $15-a-month data plan that will give drivers in-vehicle connectivity through the Audi Connect service, which includes access to Google Earth and Google Voice Local Search; news, weather and fuel prices; and a WiFi connection including broadband connectivity for up to eight devices in an Audi vehicle.

"We want people to be attracted by the price and to be able to keep their connection [to Audi Connect] alive continuously," Anupam Malhotra, senior manager of Connected vehicle for Audi of America, told brandchannel. "We can ensure continuity of support. And people don't have to deal with reminder-of-renewal e-mails or worry about whether the service is still active."Continue reading...

digital moves

Amazon Takes Two Tablets - Kindle Fire HD and Paperwhite - to Consumers

Posted by Sheila Shayon on September 6, 2012 03:03 PM

As rumored, Amazon indeed revealed two new Kindle e-Reader models today: Kindle Fire HD and the Kindle Paperwhite — described as the most advanced e-reader ever."

"Paperwhite" refers to the ability to now read the screen as you would paper, as it's "constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179." The size and price of the classic Kindle, meanwhile, shrinks to $69.

Kindle Fire HD (above) is the pricier e-Reader family, aimed at the "high end" consumer with price points to match:Continue reading...

social media watch

Homeless Hotspots at SXSW Cause Uproar

Posted by Sheila Shayon on March 12, 2012 04:38 PM

Two words — "Homeless Hotspots" — are causing an uproar in Austin, Texas. Billed as “a charitable experiment” by BBH, it's not part of the official South by Southwest Interactive agenda, but it's getting mixed reviews and lots of attention.

Bartle Bogle Hegarty's BBHLabs skunkworks unit partnered with Front Steps Shelter to equip homeless people with 4G MiFi devices to serve as walking hotspots or pay-per-use Wi-Fi purveyors for attendees at the SXSW Interactive conference now taking place in Austin, TX.

The experiment was to see how much SXSWi attendees would donate (suggested donation: $2 per 15 minutes) — assuming attendees didn't oppose the notion of fundraising via hotspots (vs., say, hot meals) for the homeless.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements