brand news

Brand News: P&G, Pandora, Chevrolet and more

Posted by Dale Buss on October 23, 2014 09:15 AM


Chevrolet celebrates pitching sensation Mo'ne Davis in longform commercial.

Amazon still finds profit elusive.

Macy's links with Google to show shoppers what's in stock nearby.

P&G ousts North American head in executive shuffle as CEO Lafley re-sets succession plan.

Pandora opens listener data to let musicians target fans.Continue reading...

brand news

Brand News: Mercedes-Benz, FedEx, Taco Bell and more

Posted by Dale Buss on August 18, 2014 09:41 AM


Mercedes-Benz is found guilty of fixing prices in China, report says.

Dollar General enters bidding for Family Dollar at $9 billion.

FedEx faces additional charges in prescription-drug delivery case.

Taco Bell launches dollar menu across the US. 

Cadillac mars rollout of important new Escalade.


Airbnb launches program to focus on hosts. 

Apple wins Emmy for best commercial, beating out Beats, Nike and GE. 

AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium. 

Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.

Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM


Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.


AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...

brands that go bang

Guy Fawkes: The Anti-Establishment Brand Takes On a Whole New Face

Posted by Barry Silverstein on November 6, 2013 02:02 PM

Election Day may have been an off-year for American voters, but in cities around the world, a different kind of public display was taking place on November 5.

Spurred on by the hacking collective, Anonymous, a "Million Mask March" occurred in some 450 cities to protest government corruption and economic inequality. It's believed to be the first time Anonymous went beyond what had been primarily online activism to encourage a public protest in the streets. The event's website indicated the Million Mask March was a "Call for Anonymous, WikiLeaks, The Pirate Party, Occupy and Oath Keepers to Unite Marchers, Occupiers, Whistleblowers and Hacktivists."

Most of the protesters at events in such cities as Amsterdam, London, Mumbai, and Washington, D.C. were wearing a Guy Fawkes mask, which depicts a somewhat unsettling chalky white face, adorned with a slim mustache/goatee and a devilish smile. While November 5, Guy Fawkes Day, is a British remembrance of a guy who many might consider a terrorist (in 1605, he tried to blow up the English Parliament in his support of Catholicism), he has become, quite literally, the face of modern-day anti-establishment protests. In the past few years, for example, it has shown up on the faces of Occupy Wall Street protesters, and earlier this year, it was worn by Bahraini protestors. Recently, the mask has appeared at protests against NSA surveillance.Continue reading...

brand news

In the News: Men's Wearhouse, Dolce & Gabbana, Dunkin' Donuts and more

Posted by Dale Buss on June 20, 2013 09:21 AM

In the News

Sopranos star James Gandolfini dies of a heart attack at age 51. 

Men's Wearhouse fires founder and chairman, George Zimmer.

Dolce & Gabbana namesakes are convicted of tax evasion.

Dunkin' Donuts to sell gluten-free doughnuts.

BSkyB cleared in sports advertising spat with rival BT

Bud Light hopes BBDO can make ads awesome again.

Chipotle identifies its GMO ingredients.

Chrysler recall-resistance tactic may spread in auto industry.

Facebook plays catch-up in video.

GM sticks to China growth plan.

Google threatened with privacy fine in France.

Woody Harrelson launches eco-friendly paper brand.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: AppSung, Facebook, WikiLeaks and more

Posted by Shirley Brady on August 17, 2012 08:50 AM

In the News

Apple and Samsung urged to make peace by patent trial judge.

Apple retail chief rehires employees he "mistakenly" fired, as brand's vision for TV set-top box becomes clearer.

Samsung launches Galaxy Note 10.1 in three major markets.

WikiLeaks' Julian Assange gets caught in a diplomatic stand-off as Ecuador offers him asylum.

Facebook shares drop to lowest point yet.

Best Buy founder presses his case for company takeover.

Budweiser sponsors Jay-Z documentary.

Heineken reportedly in talks with F&N to raise APB bid.

Macy's sues JCPenney over Martha Stewart deal after suing Stewart.

Nestlé loses bid to prevent sales of rival coffee capsules.Continue reading...

brand news

In the News: Linsanity, Yahoo, Porsche and more

Posted by Dale Buss on July 6, 2012 09:01 AM

In the News

Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.

Yahoo considers CEO of Hulu for top job.

Porsche tries to adjust to Volkswagen embrace.

Anheuser-Busch encourages responsible drinking.

Bausch & Lomb could go public by year-end.

Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.

Chuck E. Cheese burns long-time voice with new mascot.

Dynegy files for bankruptcy.Continue reading...

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