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brand news

In the News: Nokia, Fisher-Price, SAB Miller and more

Posted by Dale Buss on October 22, 2013 09:14 AM

In the News

Nokia unveils its first tablet.

Fisher-Price increases digital spending by half and targets Millennial moms.

SAB Miller targets mixed-gender drinking occasions.

Apple prepares 65-inch TV for release next year, analysts say.

Caesar's Entertainment faces money-laundering probe.

Dollar General pilots gas station.

eBay emerges as training ground for start-up CFOs.

Heineken promotes stylish home-draft system.

Hyundai recalls 27,500 Genesis sedans for brake issue.

Mercedes-Benz plans station-wagon version of CLA.Continue reading...

wisdom of the crowd

Wikipedia Brand Trust Erodes With PRikpedia, Gibraltarpedia Scandals

Posted by Abe Sauer on September 19, 2012 01:16 PM

Wikipedia's most valuable brand asset is trust. For the information portal, which turned 10 last year, to maintain its credibility, and its value, it must cultivate trust with its users, and create trust that self-interested parties are not influencing its product, i.e., its content.

So new questions about Wikipedia editors taking money to change content could combust into the greatest threat the brand has seen to date, bigger than waning interest and wooing academia or even rivals vying for its perch. One Wikipedia watcher suggests scandals are already taking a toll on Wikipedia's bottom line.Continue reading...

digital moves

Quora’s Growing Digital Quorum Could Rival Wikipedia

Posted by Sheila Shayon on August 31, 2012 02:39 PM

A Business Insider column titled “Why Quora Is Wikipedia's Worst Nightmare” argues that the crowdsourcing startup, founded by Adam D'Angelo and other ex-Facebookers, will overtake the ten-year-old free encyclopedia. Despite some controversy, Wikipedia considered the largest and most popular general reference work on the Internet, with 22 million articles.

While Quora, the San Francisco-based $400 million startup, is still “a tiny gnat compared to Wikipedia's traffic,” notes BI, it has “trajectory [that] shows an enormous amount of promise, and given Quora's buzz, shouldn't be ignored.”

In addition to a growing database, Quora is flexing the muscle of a Q & A site widely attractive to the tech industry. Microsoft’s Bing has integrated it into its social search build-out, further leveraging the use of Facebook data first integrated in 2010 and augmented by a social sidebar this year.Continue reading...

brand news

Brand News: iPhone, JPMorgan, Viacom and more

Posted by Shirley Brady on May 16, 2012 05:06 PM

Brands to Watch

Apple's next iPhone will have a bigger screen, sources tell Reuters.

JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.

Time Warner Cable and Viacom settle iPad dispute.

Air Pacific returns to Fiji Airways branding.

Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.

Chevron benefits from Japan's shift away from nuclear.

Comcast launches Skype in select U.S. markets.Continue reading...

brand news

In the News: Carnival, Murdoch, Beckham & more

Posted by Dale Buss on January 20, 2012 09:02 AM

In the News

AT&T risks customer defections with higher data pricing.

Baskin-Robbins utilizes coquettish voice of Mad Men's Christina Hendricks.

David Beckham, happily back with LA Galaxy, mulls becoming Major League Soccer franchise owner.

Carnival suspends some cruise marketing in wake of Italian shipwreck.

Chevrolet launches Game Time App for "immersive" Super Bowl marketing experience.

Fox makes American Idol available by VOD as first-week ratings dip.

GM claims 2011 global sales crown (incl. record for Chevrolet) but sparks dust-up over tally.Continue reading...

brand news

In the News: SOPA, Kraft, RIM and more

Posted by Dale Buss on January 18, 2012 09:04 AM

In the News

Airbus raises prices of A320neo plane amid strong demand, as Boeing threatens to compete better in 2012 .

AirTran must reinstate whistleblower pilot.

American Express invests $125 million in China mobile payments startup.

Apple eases into corporate market with Macs, while textbook push draws interest.

BankUnited draws bids from TD Bank and others.

Beyonce and Jay-Z challenged by Blue Ivy trademark applicant.

Burberry sales surge on international demand.Continue reading...

brand news

In the News: Samsung, Burberry, Wikipedia & more

Posted by Dale Buss on January 17, 2012 08:50 AM

In the News

Adidas taps Katy Perry for new campaign.

AFL-CIO launches image campaign.

Airbus posts record sales.

American Airlines stops flying to India, sacks 150 workers.

AOL leads companies testing crowdsourcing.

Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.

BASF halts its genetically modified products in Europe, including its Amflora potato.

Beats Electronics breaks up with Monster.

Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.

BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.

BMW recalls 89,000 Mini vehicles.

Burberry quarterly profits jump 22%.

Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.

M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...

social media watch

Casey Anthony, Anthony Weiner and the Long Arm of the Web

Posted by Shirley Brady on June 8, 2011 09:00 PM

Food for thought on two high-profile cases with online behavior at the heart of them: As New York Congressman Anthony Weiner watches his political career go down in flames, following the release of an even cruder picture that he admitted today he tweeted, his naivete about social media is a "tweet road to oblivion," as Washington Post op-ed writer E.J. Dionne Jr. puts it.

In an entirely different drama grabbing America'a (and the world's) attention, the trial of Casey Anthony — the young woman accused of killing her 2-year-old daughter, Caylee — is rife with evidence from online activities: Photobucket uploads, Facebook posts, MySpace images, and (today's focus) cached web searches for incriminating terms (84 searches just on "chloroform") on Wikipedia and Google, plus text messages and cellphone pings tracing her whereabouts.Continue reading...

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