Posted by Mark J. Miller on February 5, 2013 11:59 AM
While many brands paid as much as $4 million to air a Super Bowl ad, one figured out a way to get a lot of attention for much less.
Old Milwaukee aired an ad during the game featuring mustachioed comedian Will Ferrell in an extended kiss with a fellow bus passenger — but only in three tiny markets: Sherman, Tex.; Ardmore, Okla., and Glendive, Mont.
It wasn't immediately clear what the residents of those locales thought of "their" Super Bowl spot. But given its high-profile smoocher, it has resulted in the brewer getting a decent amount of attention compared to the brands that shelled out big bucks to have their ad seen by the huge Super Bowl viewing audience. USA Today, Yahoo!, and other highly watched media outlets had written about the Ferrell spot.
Ferrell’s ad had received more than 1.5 million YouTube views by midday Tuesday, and seemed to be posted online only by fans of the ad itself. (Budweiser's popular Super Bowl ad featuring the adventures of a young Clydesdale had received more than 9 million by that point, but spent a comparative fortune.)Continue reading...
Posted by Mark J. Miller on November 5, 2012 04:32 PM
As Barack Obama campaigns at his final rally today in the vital swing state of Ohio with his pals Jay-Z (who sang, "I've got 99 problems, but Mitt ain't one) and Bruce Springsteen, apparently some voters may be confused. And not because they're undecided.
The hard-fought, long-awaited presidential election will finally take place on Tuesday and America will decide which leader it wants to follow: President Barack Obama or Governor Mitt Romney. This pair has done pretty much everything it can on the marketing front, short of skywriting and Potter-style notes delivered by owl, to get their respective messages out to voters. Combined, their campaigns have spent more than a billion dollars on television ads alone this election, an almost embarrassing sum of money given the state of the U.S. economy.
And online was no different. The two candidates have dedicated digital teams that have been trying to push their message through every online channel imaginable. One of those, though, is getting some negative attention: brand hijacking. That's when a brand buys search-engine ad space for when a consumer searches for a competing brand. In some parts of the US, when someone searches for “Barack Obama” in Google or Facebook, ads for Romney appear. And when some Americans search for “Mitt Romney,” ads for Barack Obama appear.Continue reading...
Posted by Dale Buss on September 18, 2012 09:06 AM
Apple shares reach $700 as iPhone 5 shatters sales record.
Belvedere owes Bruce Willis for years of representing Sobieski vodka.
Burberry says strategy won't change as brand brings capes to London Fashion Week.
Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.
Conde Nast plans French Vanity Fair.
Dole Food to sell businesses to Itochu.
Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...
Posted by Abe Sauer on February 17, 2012 12:07 PM
Toyota teams with Marvel for a Yaris viral video, above.
Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.
The king(size) Snickers bar is dead. Make way for the fun size.
Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...
Posted by Abe Sauer on February 10, 2012 06:05 PM
Enjoy this "commercial" for Scorpion Beer, the "Official Beer of Armando Alvarez and Casa de mi Padre," the new Will Ferrell movie out March 16. The tagline: "When you're having more than 12." (That's right: Ferrell isn't just about Old Milwaukee.)
But before then, we have to get through Valentine's Day. This year, it seems the lone Valentine's Day entry, Sony's The Vow with Rachel McAdams and Channing Tatum, isn't wasting any brand partnering opportunities. The "inspired by true events" weepy tale of an amnesiac wife and the husband who tries to rekindle the romance has a dozen official brand partners, worthy of a summer blockbuster movie about superheroes who transform into robots that end the world… in 3D … or something.Continue reading...
Posted by Dale Buss on March 28, 2011 09:00 AM
Nikkei slips as another earthquake hit Japan Sunday, as Tepco head pressured to quit after costing shareholders $26 billion; fear of radiation and shortages drives panic buying of Japanese goods; auto industry suffers as Toyota, Honda and others stand to lose billions in revenue; and Wal-Mart reopens 12 quake-hit stores.
Google to launch in-app billing for Android; woos celebs to create themed channels on YouTube; and works on mobile payments as near field communications battle looms. CEO Larry Page, meanwhile, is working on cutting red tape and fostering internal communications.
BlackBerry-maker RIM is in "slow-motion decline," says WSJ, while acquires mobile tool developer.
Facebook is reportedly in talks to hire former White House press secretary Robert Gibbs; and updates Questions in boost for brands.Continue reading...
Posted by Sara Zucker on February 18, 2010 07:48 AM
Burger King raises the cost of its double cheeseburger from $1 to $1.19. [WSJ]
New Klondike commercials channel 'The 40 Year Old Virgin.' [BrandFreak]
Burger King will now sell Seattle's Best coffee in its restaurants. [Daily Finance]
Chevy hopes consumers feel connected with its new family-oriented ads. [Brandweek]
Microsoft adds Facebook and Myspace sites to its Outlook program. [AP]
The Federal Trade Commission puts its foot down on unemployment scams. [LA Times]Continue reading...