Bar Karma: Product Placement By the Crowd, and By Committee

Web based television series have been hit and miss. This might be because such shows simply tried moving conventional TV to an online environment. A new Current TV web series called Bar Karma is trying a whole new approach, where everything in the show is "community developed." Yes, everything, from plot to product placement.

For example, currently the "Marketing Department" section of Bar Karma's Creation Studios is challenging fans to "put the all-new 2011 Mazda2 into the story. Zoom! Zoom!" But don't zoom too fast, kids — there are guidelines.Continue reading...