Posted by Dale Buss on January 11, 2013 09:02 AM
AB InBev will return Clydesdales to Budweiser Super Bowl advertising.
Amazon offers free MP3 of CD purchases.
Apple was awarded 1,136 US patents last year, while top spot went to IBM.
BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.
BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.
Boeing faces FAA investigation of 787 Dreamliner.
David Beckham strips off again for H&M.
Dish Network charges CBS with censorship due to litigation.
ESPN favored for more spending by ad execs in survey.
Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...
Posted by Dale Buss on January 9, 2013 09:03 AM
Apple reportedly working on a lower-end iPhone.
H&M reveals launch plans for & Other Stories store brand.
Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.
Amazon CEO Jeff Bezos doesn't care about profit margins.
American Airlines upgrades international travel.
Asus looks to share in Google Nexus glory.
Audi A7 self-driving autopilot car goes for a spin at CES.
Beauty brands including Philosophy try oxygenating products.
Best Buy's former CMO lands at LivingSocial.
Boeing sees formal probe of Dreamliner.Continue reading...
Posted by Shirley Brady on August 16, 2012 08:44 AM
Comedy Central partners with Urban Outfitters on Indecision 2012 collection.
7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.
Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.
Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.
Bumbo foam child seats recalled following injuries.
Calvin Klein sued by Lululemon for alleged patent infringement.
Chick-fil-A uproar may have inspired gunman.Continue reading...
Posted by Shirley Brady on June 26, 2012 08:44 AM
Toyota tops Interbrand's 2012 Best Global Green Brands report.
News Corp. considers splitting company in two, spinning off publishing assets, according to the Wall Street Journal.
Microsoft acquires Yammer for $1.2 billion to take on Oracle and Salesforce with new cloud-based services.
Nissan rises on fast recovery from disasters and plans $1B China auto plant as CEO Ghosn remains Japan's highest paid exec and automaker turns to Facebook to launch five new models.
Facebook names first woman to board — COO Sheryl Sandberg — and pulls so-called stalker app while creating uproar by changing all users' email addresses to facebook.com.
Google I/O news on Wednesday expected to reveal Google and Sony taking on cable and satellite operators with voice-controlled YouTube TV box, as Google prepares to battle Apple with discount tablet.Continue reading...
Posted by Dale Buss on November 18, 2011 05:33 PM
Yes, William Shatner is nothing if not multifaceted and unpredictable. After the pinnacle accomplishment of his career — portraying Captain James Kirk on Star an unbelievable 40 years ago — when he could have become a footnote in the pop-culture past, who knew the Canadian-born actor would find a second career as a funnyman, and a spokesman, by appearing in commercials for a then up-and-coming dot-com, Priceline?
But that Shat did, and Priceline's subsequent success became the stuff of endorsement history. And now that Shatner's most recent attempt at "serious" acting, in last year's CBS comedy $#*! My Dad Says, is defunct, he's got to do something else with that outsized ego comic persona, right?
Well, how about promoting awareness of turkey-fryer fires for State Farm Insurance? That's right, after personally suffering from a turkey-fryer accident, the bombastic actor and pitch man has graciously lent his comic timing and faux gravitas to the insurer's efforts to stamp out this underappreciated form of holiday danger.
His two-commercial campaign is being promoted on Twitter with a hashtag, #ShatnerFryersClub, which encourages folks to pay attention (and have a Happy Shatsgiving). It's no joking matter, and if it gets people to pay attention, so much the better. State Farm cites grim stats, such as how Texas leads for reporting the most grease- and cooking-related claims around Thanksgiving over the previous five years.Continue reading...
Posted by Dale Buss on May 17, 2011 09:00 AM
Amazon's Android tablets reportedly codenamed Coyote and Hollywood.
Arnold Schwarzenegger's personal brand rocked by confession he fathered a child with household staffer.
Birds Eye plans new sales push in Russia.
BP Russian pact with Rosneft collapses.
California pushes for tighter security controls on social networks.
Conde Nast expands iPad magazine editions.
Disney may make power play for Olympics sponsorship; and fined $3M for violating kids' privacy.
Facebook meets with bankers to discuss IPO.Continue reading...