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At 40, Wonka Candy Is Greatest Reverse Product Placement Ever

Posted by Abe Sauer on May 16, 2011 12:00 PM

While Thor was #1 at the box office this past weeked (don't miss our Brandcameo product placement review of the film), perhaps a bigger product placement story involves another golden ticket.

The 40th anniversary of the release of Willy Wonka and the Chocolate Factory, the June 1971 adaptation of the Roald Dahl classic starring Gene Wilder, was the greatest reverse product placement of all time. But what few know is that Wonka was also to be one of the first big corporate product placements.Continue reading...

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