Posted by Mark J. Miller on August 6, 2012 04:28 PM
Jamaica Celebrates as World's Fastest Man and Woman Retain Olympic Titles
Jamaica celebrates its 50th anniversary of freedom today and it couldn't be better timed. Coming on the heels of Shelly-Ann Fraser-Pryce's 100-meter gold medal on Saturday to retain her title as world's fastest woman, Jamaicans continued the celebration after Bolt won his fourth Olympic gold medal Sunday, this one for the 100-meter dash in London. Before Bolt defended his World’s Fastest Man status and showed off all his post-race antics and unbelievable smile, the Puma-sponsored sprinter had himself a chicken wrap from McDonald’s, according to USA Today. This admission bodes well for Bolt’s wallet as he will likely be a much-sought-after pitchman in the wake of the Games, even as he disagrees with LOCOG's controversial Rule 40 governing athletes' personal sponsors. Only 25 years old, he may have another gold in him four years from now in Brazil. He's certainly not shy; having just passed one million Twitter fans, his bio reads: "The most naturally gifted athlete the world has ever seen."Continue reading...
Posted by Dale Buss on July 9, 2012 09:01 AM
PepsiCo expands into yogurt sales in the U.S. under Muller brand.
Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.
Valentino luxury brand in talks to be sold.
AT&T cuts ad spending.
Amazon sparks fears with "robo-pricing."
Billabong hits choppy waters.
Boeing expands new-orders lead over Airbus.Continue reading...
Posted by Dale Buss on July 5, 2012 08:59 AM
Volkswagen acquires remaining Porsche stake for nearly $6 billion.
Aetna and California doctors face off over business practices.
Barclays former CEO apologizes in grilling by U.K. lawmakers.
Alibaba clamps down on staff corruption.
Avon introduces his and her fragrances with Jon Bon Jovi's help.
BBC names new director general.
Best Buy makes its stores look sleeker.
Boeing plans new green technologies.Continue reading...
Posted by Dale Buss on June 24, 2011 09:00 AM
Airbus order blocked by China.
Apple sues Samsung for patent infringement.
Chrysler looks to expand China salesforce.
Cisco increases original content.
Facebook redesign keeps ads visible as ad sales head says brands are overly obsessed with fans.
India's Force Motors unveils new logo and first SUV.
Ford changes fonts, adds voice-controlled apps to make driving easier.Continue reading...
Posted by Shirley Brady on June 23, 2011 09:00 AM
Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.
Bacardi and Live Entertainment partner for social promotion.
Best Buy launches Music Cloud service.
BP faces fresh fingerpointing by Transocean.
China plans a cloud computing zone.
Clearasil reaches out to teens via Facebook and Lollapalooza.
CSN Stores rebrands as Wayfair.com.Continue reading...
Posted by Michael Waltzer on June 22, 2011 05:30 PM
What can one shaving brand (Gillette) do with 3,000 litres of paint, 2,800 square meters of field, 1,000 litres of foam, laser-guided robots and Roger Federer? Give the tennis star the biggest (and if not closest, certainly most unique) shave of his life.
Knocking on 90,000 hits since Gillette UK posted the video as a Wimbledon kick-off viral clip, the brand recreated Federer's face in a giant field in London. After the paint went on, foam was sprayed on his beard area, and then mowed off, followed by a giant Gillette razor. The Facebook stunt was green in more ways than one: the paint used was 100% biodegradable, and the foam used was also non-toxic and biodegradable.Continue reading...
Posted by Shirley Brady on June 16, 2011 03:30 PM
Sony's 2005 "Balls" commercial (above) to promote the launch of Bravia has been remade, only this time to promote its role as the official 3D partner of the Wimbledon tennis tournament, which starts on June 20th — watch the updated spot below.Continue reading...
Posted by Reneé Alexander on July 6, 2010 03:20 PM
It was as if the longest match in the history of tennis came down from the heavens for the makers of Aleve.
And it’s not much of a stretch to imagine American John Isner or France’s Nicolas Mahut – the two combatants in the more than 11-hour match played over three days at Wimbledon – endorsing the naproxen sodium tablets in the coming days and weeks.
After all, their first-round match was effectively an Aleve commercial, the way rugby games played in the rain evoke Tide and other laundry detergents.
Just days after the pair finished their gruelling affair – Isner prevailed, winning the fifth set 70 games to 68 – Aleve took out a full-page ad on page 2 in the sports section of Globe and Mail, Canada’s national newspaper.Continue reading...