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digital moves

Ziff Davis Enterprise Going OmniDigital and Paper-Free by January

Posted by Sheila Shayon on November 14, 2011 01:04 PM

Ziff Davis Enterprise is going digital in a strategic move aptly called OmniDigital.

The publisher of eWeek, CIO Insight, Baseline and Channel Insider (already an online publication) is following precedent set by former parent company Ziff Davis Media, which stopped publishing print magazines in 2009.

The three print brands have a combined print circulation of about 400,000. The OmniDigital plan is to release native apps and mobile-optimized websites across smartphones and tablets with an end-goal of being 100% paperless in January. Print currently delivers only about 9 percent of ZDE’s total revenues and does not turn a profit, according to CEO Steve Weitzner. Continue reading...

viral buzz

Viral Video Watch: Windows Phone for AT&T

Posted by Shirley Brady on March 21, 2011 05:15 PM

Trending on YouTube today, despite being released on March 2nd: this Windows Phone 7 commercial.

One reason, given the AT&T/T-Mobile news and the looming CTIA Wireless, may be found in the spot's tagline ("Trade up at AT&T").

brand news

Brands to Watch: Sprint, Facebook, BP

Posted by Shirley Brady on March 8, 2011 06:00 PM

Brands to Watch

Deutsche Telekom is in preliminary talks to sell T-Mobile to Sprint, a deal that would remake the mobile landscape.

Facebook introduces movie streaming and rentals with Warner Bros., sending Netflix stock down; and launches real-time analytics for social plug-ins.

BP plans $3.5 billion bond sale as CEO apologizes for Gulf Spill and says industry must take more precautions.

Airbus receives $9.5 billion order for 100 jets.

American Apparel head Dov Charney's latest scandal: a $250 million employee lawsuit alleging sexual assault.

Bill Gates is unlikely to reclaim the world's richest title tomorrow, due to philanthropic contributions.

Bupa launches integrated marketing campaign and new tagline.

Coca-Cola invests in green bottling facility in UK.Continue reading...

tech innovation

Microsoft at CES: Tablet-Ready Windows, Avatar Kinect, Windows Phone, Xbox Live

Posted by Shirley Brady on January 5, 2011 07:00 PM

We knew that Microsoft CEO Steve Ballmer has an irreverent sense of humor — but we didn't realize how wacky until we checked out Chet. That's "Chet Logothestian," a touchy-feely character that Microsoft used to build viral buzz ahead of Ballmer's third annual kick-off keynote at the Consumer Electronics Show, which streamed on Facebook and at Microsoft.com.

The kooky "Creative Presentation Creative Consultant" was played up with a Facebook page and Twitter feed, while on YouTube the viral social marketing effort was mocked by commenters. (Watch Chet chat about CES with execs for Windows Phone, Xbox and Kinect, plus Elvis impersonators, after the jump.)

Ballmer's keynote presentation was nowhere near as kooky, with highlights including a tablet-ready version of Windows (dubbed System on a Chip), and the successful 4th quarter launch of Kinect, which sold 8 million units in its first 60 days.Continue reading...


iPhone 4 vs Windows 7 Flag Santa Clause on Smartphone Contracts

Posted by Shirley Brady on December 21, 2010 04:00 PM

As part of its billion-dollar global marketing spend, Microsoft is touting how Windows Phone 7 (which it's starting to promote as just Windows Phone) integrates Xbox Live (above), Bing search and other products in new spots rolling out in the UK.

The spots will be featured in Microsoft's two-night pre-Christmas ad buy on Channel 4 (running Dec. 21/22) that will encompass Jamie Oliver's Christmas show and another holiday special. Apple also just released a new holiday spot in the US — check it out after the jump.Continue reading...

Microsoft's Billion Dollar Marketing Push

Posted by Shirley Brady on October 19, 2010 03:30 PM

Microsoft could spend one billion dollars (say that in your best Dr. Evil voice) promoting the Windows Phone 7 and its Xbox 360 Kinect motion-sensor add-on. With Apple and Google's Droid dominating smartphones, and Sony and Nintendo eating into its gaming revenue, the new products' marketing budget will be spent thusly, according to All Things D:

* Burger King promotion

* Pepsi promotion

* Kellogg’s cereal promotion

* YouTube homepage takeover

* Ad buys on Nickelodeon, Disney sites

* Ad buys on ABC’s Dancing with the Stars and Fox’s Glee

* Ad buys on Time Inc.’s People and InStyle

* Times Square event

mobile brands

HTC Jumps on Windows Phone 7 Bandwagon

Posted by Barry Silverstein on October 12, 2010 03:00 PM

When Microsoft revealed its Windows Phone 7 yesterday, mobile phone makers were at the ready with their own product announcements.

Samsung and LG, the largest smartphone manufacturers in Korea, quickly got on board, even as Nokia was countering Windows-mania with its own C7 announcement.

But the Taiwanese company HTC could be the company with the most to gain from the entry of the Windows Phone 7 into an already crowded smartphone marketplace. In fact, in many respects, HTC can't lose — it makes the most phones that use either the Android or Windows operating systems.Continue reading...

going mobile

Windows Phone 7: First Look

Posted by Shirley Brady on October 11, 2010 09:40 AM

Here's a look at Orange's two Windows Phone 7-powered handsets (the HTC 7 Mozart and the Samsung Omnia 7) coming to the U.K. on Oct. 21. Microsoft held a Windows Phone 7 press event today in New York to talk up the Dell, HTC, Samsung and LG handsets coming to America on Nov. 8 via AT&T.

Microsoft also released its first Windows Phone commercials, one featuring Donovan's Season of the Witch (and a comment on our mobile-induced state of distraction) and another using "Really?" as a catchphrase — watch them after the jump — and the tagline, "It's time for a phone to save us from our phones." WP7 is also coming to Xbox Live.Continue reading...

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