brand aspiration
Posted by Barry Silverstein on January 13, 2011 05:00 PM
McDonald's may be the first brand name that comes to mind when you think of fast food restaurants, but it is actually the restaurant empire of Yum! Brands Inc. that leads the world in QSR (quick service restaurants), with more than 37,000 outlets in over 110 countries and territories.
Yum! is better known, of course, by its brand portfolio, which includes KFC, A&W, Long John Silver's, Pizza Hut, Taco Bell, and Wing Street. The good news for Yum!, according to information the company shared at an investors meeting this week, is that it projects robust growth from areas outside North America and China through its Yum! Restaurants International division.Continue reading...
More about: Restaurants, Expansion, Yum! Brands, KFC, A&W, Long John Silver's, Pizza Hut, Taco Bell, Wing Street, Starbucks, McDonald's, Asia, Africa, India, Indonesia, Malaysia, Vietnam