sports in the spotlight
Posted by Mark J. Miller on October 5, 2011 11:24 AM
Budweiser is hoping to put the "win" back in "Winnipeg" by rallying fan support for Canada's latest NHL franchise.
Canada has plenty of good beers of its own but the nation’s latest entry into the NHL, the new version of the Winnipeg Jets, will have a beer sponsorship that couldn’t get more American: Budweiser.Continue reading...
Posted by Abe Sauer on October 4, 2011 11:29 AM
Winnipeg is excited about the city's new NHL team (Go Jets!) and their snazzy new logo. But the team that used to be the Winnipeg Jets , the Phoenix Coyotes, is facing some criticism after being swept in the first round of the 2011 NHL playoffs.
Though the team says it has seen a 25 percent increase in ticket sales, it's still struggling to (in NHL parlance) "put butts in seats." To accomplish this, the team is touching the third rail of brand campaign messaging: Incorporating self criticism into the brand pitch.Continue reading...
Posted by Abe Sauer on September 2, 2011 11:55 AM
Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.
Denny's new Mac'n'Cheese Patty Melt will melt your arteries.
On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...
Posted by Mark J. Miller on July 26, 2011 10:00 AM
From 1972-1996, the Winnipeg Jets skated to three division championships but never gained any higher accolades. No conference championships. And certainly no Stanley Cups.
So they were moved to Arizona to become the Phoenix Coyotes and help spread the NHL brand to new markets. That didn’t go so well. Neither did having an NHL team in Georgia. The Atlanta Thrashers, founded in 1999, couldn’t find a way to make the finances work down South, so True North Sports and Entertainment bought the team and moved it back to Winnipeg. You can be sure that Jets fans were happy to have an NHL team back again.
But with the move came a need for rebranding and the all-important task of making a new logo. Last week, sport-card manufacturer Upper Deck was getting frustrated that the Jets hadn’t come up with a logo yet because it was holding up production of next season’s cards. They don’t have anything to pout about now.Continue reading...
Posted by Mark J. Miller on July 15, 2011 02:00 PM
Before every major sports season gets underway, Upper Deck churns out endless numbers of cards to satisfy every seven- and 67-year-old card junkie.
But this year, all those NHL card junkies out there that are looking for a new Ilya Bryzgalov card now that he’s joined the Philadelphia Flyers or a Mike Richards card with him wearing his new Los Angeles Kings duds, they will all have to just sit tight.
The reason things are slightly behind schedule is because the Atlanta Thrashers were purchased by True North Sports and Entertainment Group, which moved the team to Winnipeg. While the team name was obvious – the Jets, like the NHL team that left town in 1996 – Winnipeg’s logo has yet to be announced.
This is what’s holding things up, the London Free Press reports, since the logo plays a key part in the card’s design.Continue reading...
Posted by Shirley Brady on July 14, 2011 06:00 PM
Google posts record revenue as site expands beyond search ads, Android passes 6B app downloads, and CEO Larry Page takes swipe at Facebook.
Spotify — the second biggest digital retailer in Europe after iTunes — finally launches in the US.
Warner Bros. opens final Harry Potter film at midnight.
Amazon moves strike fear into retailers' hearts.
Dupont faces greenwashing claims.
Groupon comes under scrutiny in Connecticut.Continue reading...