Interbrand IQ: The Best Asian Brands Issue

rss

celebrity brandmatch

Grammy Awards: Bing Sings with Wiz Khalifa

Posted by Shirley Brady on February 12, 2012 08:08 PM

As a sponsor of the Grammy Awards, Bing aired a new commercial featuring Wiz Khalifa. The description: "He's hustling. He's creating. He's shining on stage. He's Wiz Khalifa. Check him out doing his thing as he works his way toward hip-hop superstardom."

brand bites

Branded Green Bay: Not Quite Super Bowl Ready Packers Products

Posted by Abe Sauer on February 4, 2011 02:00 PM

• What if the Green Back Packers and the Pittsburgh Steelers were European soccer teams (above)?

• Per person average spending on the Super Bowl 2009 was $52.63, down from $57.27 in 2009. Will this year be bigger?

• Webb Chevrolet in Chicago fired a salesman named John Stone for wearing a Green Bay Packers tie to work. In true Packer-Bears rivalry style, the guy refused to return to work when they offered him his job back. Packers fan John Riley drove to Illinois to buy a new Chevrolet Tahoe from Stone in a show of support.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein