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brand news

In the News: American Airlines, MetLife, Apple and more

Posted by Dale Buss on January 13, 2012 09:03 AM

In the News

Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.

Delta eyes bid for American Airlines, AFP says, and so do others.

MetLife cuts 4,300 jobs as company exits mortgage business.

BMW and Daimler plan to raise U.S. output.

Bank of America ponders retreat from some regions of U.S.

Best Buy sees fallout from holiday delivery foul-up.

CBS talks with David Letterman about a new contract.

CVS Caremark settles deceptive-pricing charges.

Chipotle plans to open second ShopHouse Asian restaurant.

Coca-Cola expands social marketing to Tumblr.Continue reading...

sports in the spotlight

Women's World Cup Lifts Twitter and Japan, if Not US Women's Soccer

Posted by Mark J. Miller on July 18, 2011 04:30 PM

It’s hard enough to lose such a huge game as the FIFA Women's World Cup Final after having a pair of one-goal leads extremely late in the match and then in the overtime. But a few members of U.S. Women’s National Soccer Team will feel the loss in their wallets as well.

Ad Age reports that the team probably lost $10 million in endorsements by losing the Final in penalty kicks to Japan. Forward Abby Wambach and goalie Hope Solo may be household names right now, but they may have lost out on $3 million or $4 million annually on marketing deals, the publication notes.Continue reading...

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