online advertising

Facebook Turns User Activity Into Ads

Posted by Sheila Shayon on January 25, 2011 05:30 PM

With the launch of its latest ad unit, “Sponsored Stories,” Facebook is turning users' in-network activities — status updates, Places check-ins, Likes, app activity — into advertisements. 

Mark Zuckerberg’s biggest challenge remains how to monetize advertising in a non-intrusive way. “Sponsored Stories” is a euphemism for a digital transformation from information-based to social-based advertising.

“We’re moving from the ‘wisdom of crowds’ to the ‘wisdom of friends,’” says Facebook executive Dan Rose of the new ad format.Continue reading...


Gap Want: Celebrating Holiday 2010 with Heart, Same Logo

Posted by Caroline Smith on November 22, 2010 11:30 AM

This season, after one very large identity crisis, Gap has decided to stick with the tried and true. The retailer’s holiday commercials never fail to delight, and this year’s campaign, “Gap Want,” while slightly less jazzy than those of years past, is no exception.Continue reading...

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