brand revival

Wonder Bread Returns to Store Shelves with New Owner, Old Look

Posted by Dale Buss on September 25, 2013 06:36 PM

Twinkies have gotten all the PR, but let's face it—they've never had their own TV show. So the return of Wonder Bread (whose old TV ad inspired the title of the Nineties' nostalgic series The Wonder Years) to American store shelves is also a big story as the other major brand from now-defunct Hostess makes a comeback under its new owner, Flowers Foods. 

Georgia-based baking giant Flowers announced that it has been putting Wonder back on store shelves since Monday along with other former Hostess-owned brands that it acquired in February, along with 20 baking plants, for $355 million. Twinkies, which was aquired by Apollo Global Management, and other Hostess treats began returning to store shelves over the summer.Continue reading...

chew on this

Happy Birthday, Sliced Bread!

Posted by Sheila Shayon on July 12, 2013 08:01 PM

Do you know what the greatest thing since sliced bread is? Sliced bread. 

The modern wonder of brown-bag lunches is celebrating its 85th birthday this week. And for all those wondering, sliced bread, as simple as it sounds, wasn't so simple to create.

A Missouri jeweler, Otto Frederick Rohwedder, created the first known prototype of a machine that sliced and wrapped in 1912. It was disastrously lost in a fire, but in 1927, he retooled his invention and applied for a patent for the first ever "machine for slicing an entire loaf of bread at a single location." 

The Chillicothe Baking Company in Chillicothe, Missouri was the first to use the newly-perfected bread-slicing machine commercially, and two years later, in 1930, Taggart Baking Company of Indianapolis debuted the bread nationally, teasing in ads that a "wonder" was coming.Continue reading...

brand revival

Hostess, Twinkies Set to Make Big Comeback in July

Posted by Mark J. Miller on June 24, 2013 03:09 PM

It's going to be the "Sweetest Comeback in the History of Ever." At least that's what the new owners of Hostess are hoping as it prepares to relaunch the beloved snack brand on July 15. 

After being off the market and offline for nearly 8 months, Twinkies, CupCakes, Ding Dongs and a host of other creme-filled baked goods will reappear on more store shelves than ever before, according to the LA Times. The brand, which was bought for $410 million by Apollo Global Management and C. Dean Metropoulos & Co. has re-emerged online through various social accounts and a revamped website to spread the word about the relaunch.Continue reading...

chew on this

Twinkies, Other Hostess Brands Find New Owners in $800 Million Sell-Off

Posted by Brandchannel Staff on March 19, 2013 11:44 AM

After filing for bankruptcy protection in November and laying off its workers, Hostess has finally found buyers to pony up about $800 million for the majority of its baked goods brands.

According to Associated Press, a bankruptcy judge has approved the sale of Hostess Brands' iconic Twinkies, Ding Dongs and Ho Hos to two investment firms, Apollo Global Management and Pabst owner Metropoulos & Co., for $410 million. The judge also approved the sale of Hostess-owned Wonder Bread, Nature's Pride, Butternut, Home Pride and Merita bread brands to Tastykakes owner Flowers Foods, for $360M.

Beefsteak, a Hostess-owned regional bread brand, also was approved for a $31.9 million sale to Mexico's Grupo Bimbo, which surfaced early in the Hostess bankruptcy auction as a potential buyer and acquired Sara Lee's North American bakery business in 2010.Continue reading...

Long Live Twinkies: Snack Brand Bought Up by Private Equity Firm (UPDATED)

Posted by Alicia Ciccone on March 12, 2013 05:08 PM

The world has been restored to its rightful order, folks. The snack-cake division of Hostess has accepted a buyer bid from Apollo Global Management Group and Metropoulos & Co. for $410 million. 

Hostess was to conduct an auction later this week for snack brands including Twinkies, CupCakes, Ho Hos and Ding Dongs, however no competing bids were received by the deadline. Apollo, in partnership with veteran food executive Dean Metropoulos, has reportedly said that they are aiming to have the snack cakes back on shelves by summer, according to the Chicago Tribune.Continue reading...

Wonder Bread Finds a New Home at Flowers Foods

Posted by Mark J. Miller on February 28, 2013 12:45 PM

Some folks pay a couple of bucks for a loaf of bread. Some folks pay $360 million. 

That’s how much Flower Foods is shelling out to take over the baking privileges of Wonder Bread, which has been on the block since Hostess declared bankruptcy last year.

As part of the deal, Flowers will also pick up Butternut, Home Pride, Merita and Nature’s Pride bread lines since there were no other bidders involved, Reuters reports. The plan had been to auction off the properties Thursday but no other interested parties stepped up.

According to Hostess' numbers, the six different bread brands brought in $1 billion in sales last year and Wonder was responsible for around half of that, the New York Post reports. That would be a sweet addition to the $3 billion Flower Foods already reportedly brings in.

Hostess’s Beefsteak bread line, on the other hand, does have at least two parties interested. The Wall Street Journal reports that Mexico’s Grupo Bimbo, the makers of Entenmann's, Sara Lee and Thomas', has bid $1 million more than the $30 million Flowers has offered for the line, so an auction will take place. Continue reading...

brand challenges

Twinkies Fate Still Undecided as Wonder Bread Sale Looms

Posted by Mark J. Miller on January 16, 2013 10:26 AM

Lovers of Wonder Bread and Twinkies had heavy hearts back in November when Hostess Brands failed to resolve its labor woes and announced that it didn’t have enough cash to keep on baking and would have to shut down. Wonder fans didn’t have to wait long for their brand to find a new home, though.

Flower Foods, which owns such bread brands as Cobblestone Mill and Nature’s Own, has emerged as the lead bidder for six of the Hostess brands that were put on the block in November, for $390 million.

The bid came in two parts, the Associated Press reports: $360 million for Wonder, Nature’s Pride, Butternut, Home Pride, and Merita as well as $30 million for Beefsteak. It isn’t totally a done deal yet since the bankruptcy court will rule on the bidders later this month.

Twinkie fans, however, will have to wait a bit longer.Continue reading...

brand news

In the News: Hostess, Hulu, NHL and more

Posted by Shirley Brady on January 7, 2013 07:02 AM

Hostess is in talks to sell off bread brands, as makers of Thomas' English muffins and Tastykake snacks emerge as two of the bidders for Wonder Bread according to the Wall Street Journal.

Hulu CEO resigns as web TV startup faces impasse.

NHL resolves labor dispute, faces shortened season.

Apple envy one of Fast Company's suggested New Year's Resolutions for brands.

Bank of America settles with Fannie Mae for $10 billion.

BMW is paring back car discounts in Germany.

CES lures brands and marketers to Las Vegas.Continue reading...

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