Posted by Mark J. Miller on October 4, 2012 12:11 PM
There is a moment in time when preadolescent boys come across ads for X-ray and they are convinced that their late-night dreams have come true: An easy way to see through the clothing of any nearby woman has become available to them.
Of course, the whole thing is a sham, but the idea of being able to see through walls and clothes and everything else is fun to try on for a while. And now, of course, like everything else, there is an app for that.
The good folks at Wonderbra are happy to help the citizens of the United Kingdom see just what’s underneath what one particular woman is wearing, and she just happens to be Brazilian supermodel Adriana Cernanova.
Wonderbra's UK advertising (watch below) and French campaign is featuring a QR code so viewers can download an app and use their “Wonderbra Decoder” to see on their phones just what she’s got on underneath. Surprise! It’s all made by Wonderbra.
“We are showing Adriana in her clothes, including simple jeans and t-shirt, and through our new and unique app, consumers can reveal the Wonderbra behind the look,” said Martina Alexander, marketing manager for Wonderbra, according to Mobile Entertainment. “It’s really female-friendly and links to the outfit, which was important to us.”Continue reading...
Posted by Dale Buss on September 14, 2010 09:00 AM
* AIG talks with the U.S. government about ending taxpayer aid.
* AT&T connects local search to emotions in new marketing campaign.
* Bank of America relies more on cross-selling and less on acquisitions under new CEO Brian Moynihan.
* Dell shifts focus back to big business.
* Gatorade plunges into social media to help revive flagging brand.
* Google Instant challenges brands with more than one name.Continue reading...
Posted by Abe Sauer on September 10, 2010 01:30 PM
* New York Fashion Week may be whetting appetites (and chopping trees) for Spring/Summer 2011, but back on earth, Kmart's busy wooing fashionistas for fall, above.
* The Kardashians are also in NYC this week pitching their K-Dash line for QVC to fashionistas, while real designers ply their wares, goody bags, sex toys?
* The memorably-named Acne denim brand, meanwhile, is launching a line seemingly targeted at transvestites and cross-dressers.
* Chanel's relaunched Soho boutique for NY's Fashion Week features a gotta-get-it Yeti look.Continue reading...