Posted by Abe Sauer on April 21, 2011 11:00 AM
On Monday, the editor of left-leaning political satire site Wonkette wrote a piece titled "Greatest Living American: A Children’s Treasury of Trig Crap On His Birthday." The piece lampooned what's known as the "cult of Trig," the rabid fans of Sarah Palin's Down Syndrome youngest child, and accused Palin of using her now three-year-old son as a prop.
Needless to say, many readers were offended by Jack Stuef's post and an online movement started to defund Wonkette by targeting its advertisers. The problem is that Wonkette has a lot of contextual ads, creating a headache for brands targeted in the boycott.Continue reading...
Posted by Jennifer Sokolowski on November 8, 2010 01:30 PM
The Economist has launched the Ideas People Channel, a digital ad network that aims to expose advertisers to an elite audience unbound by the usual demographics. Rather than defining targets according to age, education level or how much money they make – so they claim – the Ideas People Channel targets individuals based on their mind-set. This audience is "intellectually curious, opinionated, influential and passionate about business, globalization, innovation and culture," according to a press release. Oh, and another thing: affluent.
The network, which launches with 11 million unique monthly visitors in the U.S., includes nearly 30 selected outlets ranging from the Christian Science Monitor to Wonkette, among others, many with a political bent, including The Nation, Roll Call, Congress.org and The New Republic. Member publishers were identified by Economist readers as preferred online information sources. Continue reading...