Posted by Sheila Shayon on October 13, 2010 12:00 PM
You can watch the video above to get HP's take on cloud computing; or you can watch an older (mildly NSFW) video which features cloud audio. Either way, get your head in the cloud, because "cloud branding" is the latest hot area for brand marketers to play with.
Simply put, it's a cloud-leveraging bid by tech companies to create and own the consumer computing experience, thereby building loyalty by being woven through all aspects of the consumer's digital life. It's also why HP is now marketing "ecosystems" instead of simply selling PCs, printers and other gear.Continue reading...
close of business
Posted by Sara Zucker on March 3, 2010 06:21 PM
Blockbuster brings back its policy of fees for late videos. [Wallet Pop]
Bloomingdale's is the latest to get on the 'Alice in Wonderland' bandwagon. [Racked NY]
Wordpress increases the speed of posts uploading onto feed readers. [TechCrunch]
With its stock value rising, RadioShack may soon be scooped up. [Reuters]
Posted by Sara Zucker on February 19, 2010 07:27 AM
Looking to save Abbey Road, Beatles fans turn to Facebook. [Bloomberg]
Non-Toyota drivers sigh in relief over their lack of drama. [Adweek]
Despite internal struggles, Playboy sees sales increase in the last quarter. [Daily Finance]
Ben & Jerry's plans on creating another Olympic-themed flavor. [Boston Herald]
As the Latin Music Awards approach, brands look for sponsorship. [Brandweek]
Disney tailors toward a gothic consumer for new 'Alice in Wonderland' products. [WSJ]Continue reading...