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brand news

Brands to Watch: Hillary, Newt, MTV & more

Posted by Shirley Brady on June 9, 2011 06:00 PM

Brands to Watch

Adidas "away" football kit for England's Chelsea FC shares love with Samsung.

Apple loosens app store policies to enable publishers to set pricing.

Ford sued over Sync claims; looks to compete with Toyota with hybrid minivan.

Google acquires Admeld for $400M.

Hillary Clinton reportedly in talks for World Bank role.

McDonald's embarrassed by parent's play area investigation.Continue reading...

tech innovation

Random Hacks of Kindness: Brand-Backed Hacking for Humanity

Posted by Sheila Shayon on May 30, 2011 04:00 PM

Above, meet the winners of last year's Random Hacks of Kindness from Lusaka, Zambia, who describe their enthusiasm for the program, co-founded and co-funded by Google, Microsoft, Yahoo!, HP, NASA and the World Bank.

At the heart of the idea is how technology can and should be used for good. So RHoK brings subject experts, volunteer software developers and designers together to create open source and technology agnostic software solutions addressing major human challenges.

Now, on June 4-5, the third Random Hacks of Kindness global hackathon convenes in the US and internationally, including Nairobi, Bangalore, Silicon Valley and Toronto.Continue reading...

brands with a cause

Lacoste Saves The Crocodiles, And Its Logo

Posted by Sara Zucker on December 28, 2009 10:31 AM

Over the next three years, Lacoste will spend $500,000 to help preserve the very reptile emblazoned on its shirts — the endangered Gange gharial crocodile.

Only an estimated 1,400 remain alive in the world's wilderness.

“We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us,” said Lacoste president Michael Lacoste. “Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo.’”Continue reading...

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