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FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

brand news

In the News; Nokia, Levi's, GLAAD and more

Posted by Shirley Brady on February 9, 2011 09:00 AM

In the News

Best Buy admits UK launch lacked impact.  

Bridgelux raises $21M in funding.

CNN anchor says network is getting outFoxed in 2010 election prep. 

Coca-Cola recognized for packaging design while Pepsi unveils "skinny can."  

eBay prepares plan to help PayPal repel Google and Apple threats. 

Facebook gains foothold in China with Hong Kong office.Continue reading...

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