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After the Biggest Shopping Day of the Year, Consumerism Redeems Itself with #GivingTuesday

Posted by Sheila Shayon on December 3, 2013 06:39 PM

The biggest shopping day of the year—Black Friday—has birthed a handful of shopping spinoffs, including a less than welcome Grey Thursday, Small Business Saturday, and the wildly successful Cyber Monday—and now in its second year—Giving Tuesday

Started last year as an antidote to the holiday weekend's retail madness by New York's 92nd Street Y and the United Nations Foundation, #GivingTuesday has now gone global with organizations in Australia, Canada, Mexico and Singapore participating. More than 8,000 organizations have signed up to participate from all 50 US states—a marked increase from last year’s inaugural event that attracted over 2,500 organizations.

Some efforts from major brands include:Continue reading...

corporate citizenship

Unilever Looks to Shine Goodwill On All with New Sustainability Campaign

Posted by Sheila Shayon on November 22, 2013 11:33 AM

Unilever’s Project Sunlight wants to make sustainable living commonplace so that today's adults have something to hand down to their children.

The broad campaign, which launched on Nov 20, Universal Children's Day, is wrapped up in a short film by Academy Award winning director Errol Morris, and is propelled by research from the company that supports what many parents already know—that having a child is a life-changing experience. Some nine out of 10 parents say children's natural optimism and enthusiasm inspires them to make the world a better place, while seven out of 10 say their main motivation for wanting to live more sustainably is for their children's future.

The company is encouraging people to commit "acts of sunlight," which will be translated into aid for two million children through partnerships with the World Food Programme, Save the Children, UNICEF, and in the US, Feeding America, with the company donating an additional two million meals to help the 1 in 5 children who face food insecurity every day. So far, via hashtag #brightfuture, over 9.6 million 'acts' have been accounted for. 

“People find it hard to engage with big global issues like climate change,” Marc Mathieu, SVP Marketing, Unilever told brandchannel. “But if we can help people relate 'the big world issues' to the everyday lives of their children and families, we think that people will see the possibilities in the small changes that they can make towards a more sustainable lifestyle.”Continue reading...

doing good

Pizza Hut and Zynga Partner for Hunger Relief

Posted by Sheila Shayon on September 27, 2011 12:04 PM

Pizza Hut, America’s largest pizza chain, 7,200 restaurants strong, has thrown down the gauntlet (again) against global hunger with "Share a Slice of Hope."

"Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal," said Scott Bergren, Pizza Hut CEO in a release. "We want to make a difference and we're asking our customers and employees to 'Share a Slice of Hope' with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need." 

Pizza Hut’s campaign, accessible on multiple donation channels including its website, has social gaming giant Zynga in its court for the first ever offline-to-online contribution rewards-based play.Continue reading...

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