World Water Day 2012 Cause Marketing by Coke, Pepsi, P&G, Levi's & Matt Damon

Today is the 20th International World Water Day, established by the United Nations in 1993 to focus attention on sustainable management of fresh water resources. Among the messages being promoted this day is the fact that close to one in eight people worldwide will not be able to find or drink one glass of safe water, and twice as many will not have access to the use of toilet (a very real crisis that gets its own global day of awareness every November).

The global water crisis is so pressing that it made the agenda at the recent World Economic Forum in Davos as a new report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance reports Forbes, and globally, 2.7 billion people are affected by water shortages, compounded by climate change, and a population nearing 8 billion.

The good news, from major brands and businesses to non-profits, is that increasing attention is being paid.Continue reading...