brand news

Brand News: #ChevyGuy, LeBron, Honda and more

Posted by Dale Buss on October 31, 2014 09:16 AM

TOP STORIES

Chevrolet rolls big with #ChevyGuy tongue-tied World Series fumble with #technologyandstuff hashtag as GM halts deliveries of Colorado pickup for air-bag problem.

Honda and Takata are sued over air bag defects as US officials also home in.

Nestle commissions empathetic robot to sell Nescafe machines in Japan as the New Yorker profiles Lowe's robot.

Starbucks slates e-commerce delivery for 2015.

LeBron James returns to Cleveland with a loss to the Knicks but a stunning Nike ad among sponsor tributes. Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

branded entertainment

Chevrolet and Spike Lee Pay Tribute to Mo'ne Davis and the Magic of Baseball

Posted by Dale Buss on October 24, 2014 12:14 PM

By adding baseball ingenue Mo'ne Davis to the its starting rotation in a new TV ad for the World Series, Chevrolet is tapping into a new type of Americana—one that has been built around the 13-year-old girl who wowed opponents, spectators and baseball fans alike with her stellar performance in last summer's Little League Baseball World Series.

"Very few brands could tell the story on that stage and in as credible a fashion as Chevy can," Steve Majoros, an advertising and marketing director for Chevy, told brandchannel. "It's a nice, natural fit for us with the story and the magical summer [Davis] had." Continue reading...

brand news

Brand News: P&G, Pandora, Chevrolet and more

Posted by Dale Buss on October 23, 2014 09:15 AM

TOP STORIES

Chevrolet celebrates pitching sensation Mo'ne Davis in longform commercial.

Amazon still finds profit elusive.

Macy's links with Google to show shoppers what's in stock nearby.

P&G ousts North American head in executive shuffle as CEO Lafley re-sets succession plan.

Pandora opens listener data to let musicians target fans.Continue reading...

off-brand

Chevy Pulls 'Silverado Strong' Promo in Another Example of Misguided Relevance

Posted by Dale Buss on October 30, 2013 03:39 PM

Chevrolet backed out of a "Silverado Strong" promotion planned for the fifth game of the World Series this week in St. Louis after figuring at the last minute that it could get criticized by seeming to exploit the "Boston Strong" theme that arose in the wake of the Boston Marathon terrorist bombings in April.

The brand was going to ask crowd members at Busch Stadium to use placards under their seats to spell out "Silverado Strong" in a reference to the ongoing marketing campaign for the crucial new Chevrolet Silverado pickup truck. But after pictures of the rehearsal that had been posted online drew social media complaints, GM and Major League Baseball pulled the plug.

"Chevrolet had planned to continue the campaign [at the game] through an interactive in-stadium promotion," Chevy spokesman Michael Albano told brandchannel. "However, following [the] rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, [and] for that reason Chevrolet and MLB decided to cancel the promotion."Continue reading...

sporting brands

Taco Bell Cheers Giants World Series Win with Free Doritos Locos Tacos

Posted by Dale Buss on October 29, 2012 03:57 PM

At least when marketers take out ads during the Super Bowl, they always know what they're going to get: A game stretching over about four hours and including one long halftime show. But in its best-four-out-of-seven format, baseball's World Series can be more problematic for brand sponsors because they never really know whether they've got two weeks — or just one — to make their impressions.

That's why, while the San Francisco Giants' four-game sweep of the Detroit Tigers was sweet for San Francisco, it proved problematic for at least two advertising efforts tied directly to the World Series — and, seemingly, to the probability that the Series would last for at least five games.

Take Taco Bell. Thanks to a stolen base by Angel Pagan of the Giants during Game 2 of the Series, Taco Bell is planning a US-wide promotion tomorrow with MLB (assuming Hurricane Sandy doesn't blow it off-course) in which anyone in America can swing by for free Doritos Locos Tacos between 2 and 6 p.m. local time.

Pagan kicked off the fulfillment end of the "Steal a Base, Steal a Taco" promotion with his swipe, stating that he "couldn't be happier my stolen base won free tacos for America.'Continue reading...

brand news

In the News: Amazon, Citi, Chanel and more

Posted by Dale Buss on October 26, 2012 09:02 AM

In the News

Amazon swings to loss on aggressive spending on future growth, worries about Apple's iPad mini, while Apple disses Microsoft Surface tablet.

BBC sees dimensions of Jimmy Savile sex abuse scandal grow.

Bank of America still dealing with fallout from collapse of Countrywide.

Chanel benefits from buzz created by Brad Pitt campaign.

Cheesecake Factory bucks casual-dining traffic decline.

Chipotle considers once-forbidden veer toward fast-food platform.

Citigroup CEO exit reportedly was planned for months.Continue reading...

brand news

In the News: P&G, Kimberly-Clark, Twitter and more

Posted by Dale Buss on October 25, 2012 09:03 AM

In the News

P&G sees profit soar and revenue drop in latest earnings report.

Kimberly-Clark pulls back in Europe.

Twitter encourages brands to find and use their authentic voice.

Apple earnings report on Thursday will be closely watched.

AT&T sees slowing in wireless-subscriber growth.

Barbie CMO looks to Royal Caribbean cruise experience launch in new year.

Best Buy shakes up management.Continue reading...

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