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Brands to Watch: iPhone 5, Qwikster, Tyson Foods & more

Posted by Shirley Brady on September 19, 2011 06:34 PM

Brands to Watch

Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.

Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.

Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.

AT&T faces tough battle with seven states backing DoJ suit.

Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.

Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.

Kenshoo expands relationship with Omnicom's Annalect.

Lego enhances augmented reality packaging.Continue reading...

tech in the spotlight

IBM's Plans for Watson? It's Elementary.

Posted by Shirley Brady on February 16, 2011 09:15 PM

With (spoiler alert!) Watson winning the final showdown against Jeopardy! champs Ken Jennings and Brad Rutter, IBM has big post-TV plans to put him — er, it — to work. The exercise has been a marketing coup for IBM, as "Watson" and "IBM" have dominated search this week, along with Twitter — as the Twitter Dots tweet-tracker above illustrates.

Some real-world applications for the supercomputer, which is still being promoted on Twitter and Facebook, are in the works, including its first commercial deal.Continue reading...

brand ambassadors

New Use for Knock-Offs: Helping Haiti

Posted by Barry Silverstein on April 26, 2010 11:25 AM

Brandchannel has reported extensively about counterfeit or knock-off products. This month alone, more than $240 million worth of fake goods were confiscated in the U.S., including more than $18 million worth of faux designer sunglasses.

This is a chronic problem that only seems to get worse in a global economy, especially for designer and luxury brands. Counterfeit goods made to look like the real thing are sold for a fraction of the price of the originals, creating a huge black market and devaluing brands.

So we have to applaud the state of New York for a creative solution. Instead of destroying $10 million worth of confiscated clothing and shoes with fake labels, the district attorney's office in Brooklyn, New York came up with a novel idea: Send the goods to Haiti.Continue reading...

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