Social Media Watch: Facebook Girds for Google Battle

Facebook readies for looming social battle with Google with reported company lockdown and weekend hours (and games exec search), as Google shores up social investments with its latest deal: the $70 million acquisition of digi-gamer Jambool. FB is also shrinking the tabs on brand pages.

Edelman's Steve Rubel ponders marketers email vs. social media conundrum in his latest column for Ad Age, a topic that Brandchannel's Sheila Shayon examined in her look at Ben & Jerry's recent customer flap in the U.K.

Coor's Light and other alcohol brands tread carefully in social media.

Google makes it easier for companies to switch to Chrome.

Monopoly has an unofficial social media edition.

MTV names first TJ, or Twitter jockey: Gabi Gregg, winner of a search sponsored by American Express Zync. Follow her here.

Novartis pulls Facebook widget following FDA complaint.Continue reading...