2014 Brandcameo Product Placement Awards

fashion therapy

Wrangler Infuses Denim Line With Cosmetics; Moisturizing Jeans, Anyone?

Posted by Sheila Shayon on January 21, 2013 04:04 PM

Moisturizing jeans? Wrangler’s Denim Spa jeans come replete with moisturizers that can last up to 15 days after your first wear and then fashionistas can purchase a spray formula to maintain the silky-smoothness for 97 more wearings.

Announced last summer, the Denim Spa jeans “come infused with an array of beauty repairs that aim to soothe and moisture skin and even rid your legs of dreaded cellulite,” according to Smart Planet.

Three skinny-leg styles with different waist cuts will be available January 28th on the Asos online shopping site, with three different finishes: aloe vera to soothe the skin, olive extract to moisturize and smooth legs to fight cellulite, and a price tag of about $140. That’s right, Wrangler claims the "Smooth Legs" jeans help fight cellulite. 

Asos describes the line as a “collection of great fitting jeans infused with cosmetic ingredients that will provide treatments for your legs as you wear them, keeping them silky smooth throughout the day.”Continue reading...

brand news

In the News: Best Buy, British Airways, B&N Nook and more

Posted by Dale Buss on November 7, 2011 08:45 AM

In the News

Best Buy stores to close in the U.K. as Carphone Warehouse sells its stake for $1.3 billion. In the U.S., BB will join post-Thanksgiving "Black Midnight" frenzy.

IAG, owner of British Airways & Iberiapursues Portugal's TAP airline after agreeing to buy bmi (British Midland International) from Lufthansa.

Barnes & Noble expects to prod Amazon's Kindle with new Nook Color.

All Nippon Airways probes glitch in Dreamliner landing as Airbus tries to exploit longer-than-expected training time for the new Boeing plane.

Apple hit by piracy claim by leading computer scientist as brand rewards top executives to try to retain them for the post-Jobs era and threatens Google with new Siri "personal-assistant" search technology.Continue reading...

celebrity brandmatch

Aaron Rodgers Still Seeking Endorsement TDs

Posted by Dale Buss on September 8, 2011 01:06 PM

Well, at least General Mills thinks that Aaron Rodgers is worthy of an endorsement contract: The cereal maker is featuring the Green Bay Packers Super Bowl MVP quarterback on boxes of Wheaties for a month, along with the team's defensive star, linebacker Clay Matthews. But only in Wisconsin.

The Wheaties deal illustrates one of the most interesting marketing twists of the new, almost-delayed season of NFL football.

Rodgers did the Walt Disney World parade thing on the day after his team's Super Bowl victory in February, appeared on the David Letterman show and did some of the other PR duties usually attendant to a good-looking, articulate, "elite" quarterback after leading such a march to the championship.

But for some reason, Rodgers has been slow to catch on as a spokesman for national brands in the way that the league's other top field generals, past and present, have done.Continue reading...

going green

Timberland: In the Green

Posted by Mark J. Miller on June 24, 2011 10:00 AM

Timberland is proud of its sustainable store design, talking up the eco-conscious retail elements at its San Francisco flagship in the video above.

It isn't just green at heart; it's considerably more green in the wallet, too. That's because it was just sold to the VF Corporation for $43 a share, or a whopping $2 billion.Continue reading...

celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

brand news

Apple Prepares Next iPhone

Posted by Shirley Brady on May 25, 2010 08:05 AM

Walmart discounts iPhone 3GS to $97, sparking rumors of its demise next month, when Apple will reveal the next iPhone (possibly with video chat).

Facebook ads attract brands including Lexus, Wendy's, ESPN, Sony Pictures, Bose, and Hardee's.

As the Times of London puts up its paywall, the New York Times says its paywall will be "blogger-friendly."

BP sticks with chemical dispersant, expert confident in oil well plan as the spill spreads. Mock Twitter feed is least of worries.

Budweiser is producing a special editon metallic World Cup bottle.Continue reading...

fashion therapy

Tommy Hilfiger Brand May Be Sold

Posted by Barry Silverstein on March 4, 2010 10:55 AM

The sale of Tommy Hilfiger, a leading premium fashion brand, may occur within weeks, reports the New York Post. The likely buyer? None other than Phillips-Van Heusen Corporation (PVH), which already owns an impressive stable of fashion brands, including Arrow, Bass, Calvin Klein, Izod, and Van Heusen.

Tommy Hilfiger went from a public to a private company in 2006 when it was purchased by equity firm Apax Partners. Of course, that was before the global economic meltdown pummeled retail brands.Continue reading...

fashion therapy

Dockers Rebrands To Be More Than "Just Pants"

Posted by Abe Sauer on December 1, 2009 07:41 PM

At one time, it was claimed, "If they're not Dockers, they're just pants." But now it is Dockers that are "just pants" -- and the brand intends to do something about it.

This week, Dockers is launching a rebranding campaign built around the brand's new tagline, "Wear the pants." The tone will embrace the now-common "be a man" approach used by many other brands in the men's sector (Mitchum, Wrangler) -- ironic, considering Dockers' past slogan.

In fact, Dockers' branding efforts two decades ago, with uber-yuppie ads like the one above, were so successful that the brand remains defined by that era. The president of Dockers told the New York Times, "I don’t think that we, as leaders of the category, have done much to keep the khaki category fresh and exciting..." And that couldn't be more true. But many brands have done plenty to keep the category fresh, and stole Dockers' business.Continue reading...

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