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Chinese Liquor Brands Rise, All the Way to the Big Apple

Posted by Mark J. Miller on March 23, 2012 11:01 AM

You’ve heard of Louis Vuitton, Hermes, and BMW, but there are two high-end brands that you may not have heard of in the top 10 luxury brands worldwide as ranked in a new report by China's HuRun Research Institute.

Plenty of brands around the globe would pretty much do anything right now to be in the position these two Chinese homegrown (or baijiu) liquor brands, Moutai and Wuliangye, are in. HuRun has Moutai’s “brand value” at $12 billion while its counterpart’s value is pegged at $7 billion, according to Bloomberg Businessweek.

While there are still plenty of working-class folks spread across the world’s most-populated country, there are also plenty of wealthy Chinese who want to show off their good fortune. That’s why China has passed America as the world’s largest wine-auction market.Continue reading...

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