Can GM Be King Of The Road In China?

Detroit production may be in the doldrums, but GM is riding high on the streets of China’s major cities. According to Russell Flannery in Forbes.com:

"Auto sales for GM and its joint venture partners in China climbed by 66.9% last year to a record 1.8 million vehicles, GM announced. Led by sales of its Buick, Chevrolet and Wuling models, the company boasted a 13.4% share of China's auto market, up by 1.3 percentage points from last year and also a record for the company."

China’s hunger for driving on the open road is a boon for international car manufacturers as worldwide sales continue to suffer from the effects of the global financial crisis. But this presents a marketing challenge for GM and other brands that hope to cash in on China’s car boom.Continue reading...