Posted by Laura Fitch on January 13, 2010 06:18 PM
Detroit production may be in the doldrums, but GM is riding high on the streets of China’s major cities. According to Russell Flannery in Forbes.com:
"Auto sales for GM and its joint venture partners in China climbed by 66.9% last year to a record 1.8 million vehicles, GM announced. Led by sales of its Buick, Chevrolet and Wuling models, the company boasted a 13.4% share of China's auto market, up by 1.3 percentage points from last year and also a record for the company."
China’s hunger for driving on the open road is a boon for international car manufacturers as worldwide sales continue to suffer from the effects of the global financial crisis. But this presents a marketing challenge for GM and other brands that hope to cash in on China’s car boom.Continue reading...