brand news

In the News: BlackBerry, Penn State, Carnival & more

Posted by Dale Buss on January 23, 2012 09:01 AM

In the News

ABC handles product placement delicately for Modern Family.

American Ethanol sponsors NASCAR drivers.

Apache makes $3-billion acquisition in U.S. oil business.

Apple raises "made-in-America" questions about iPhone manufacturing.

BlackBerry future questioned as RIM's new CEO takes the reins.

Carnival CEO lies low during crisis as his company mishandles communications with survivors of shipwreck.

Cisco tests LinkedIn marketing campaign.

Facebook wants to become a bigger news player.

Fisker battles problems across the EV company.Continue reading...

brand news

In the News: Walmart, Disney, Dunkin' & more

Posted by Dale Buss on July 27, 2011 09:00 AM

In the News

Aetna rises despite drop in demand for medical care.

Boeing beats estimates, boosts outlook.

Borders woes parsed in post-mortems.

Delta Airlines cuts capacity on rising fuel costs.

Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.

Dow Chemical quarterly profit up 74%.

Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...

brand news

Brands to Watch: Adobe, Ford, RIM and more

Posted by Shirley Brady on November 16, 2010 06:30 PM

Brands to Watch

Adobe's CEO has fighting words for Apple.

Andy Warhol foundation beats lawsuit alleging rigged fakes.

Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.

Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.

BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.

Corona signs tennis net branding deal for ATP world tour.

Ford UK shifts marketing focus to branded entertainment.Continue reading...

brand revival

Wyndham Finds Planet Hollywood a Suite Fit

Posted by Barry Silverstein on September 22, 2010 12:00 PM

In other hotel brand expansion news today, remember the Planet Hollywood Hotel brand? Let's backtrack: remember the Planet Hollywood brand?

Think Bruce Willis, 1991, celeb mania, global overexpansion. With its emphasis on memorabilia of the glitterati and admittedly so-so food, Planet Hollywood was a thinly disguised Hard Rock Cafe knock-off. In fact, Planet Hollywood's Robert Earl used to run the East Coast Hard Rock Cafes before he started his other celeb-heavy venture — which not surprisingly resulted in a nasty lawsuit.

But that sorry story is past history. Planet Hollywood, the brand, has survived ups and downs including bankruptcy. It has stuck with its restaurants and somehow managed to morph into the resort business as well, the most notable property being the Planet Hollywood Resort and Casino in Las Vegas. Now the hospitality side of the business has caught the eye of the world's largest hotel company.Continue reading...

brand news

Brands to Watch: Twitter, RIM, Gucci, Pfizer

Posted by Shirley Brady on September 21, 2010 06:30 PM

Brands to Watch

Twitter fixed a security bug that disabled its website version today, and plans to step up promoted tweets (as only one-fifth of its 160 million registered users follow brands or companies).

Adobe misses earnings forecast on sluggish sales.

AIG nears sale of two units to Prudential.

BlackBerry-maker RIM could unveil its tablet (nickname: the BlackPad) as early as next week.

Clorox unloads its STP and Armor-All brands.

DC Entertainment's non-publishing business is moving to Los Angeles as part of Time Warner shake-up.

Disney former executive assistant pleads guilty to insider trading charges.

GlaxoSmithKline sues Roche, Genentech over cancer drug patent.Continue reading...

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