multicultural marketing

Coke Knee-Deep in World Cup Promotions as Global Tournament Draws Near

Posted by Mark J. Miller on January 15, 2014 01:51 PM

While the World Cup is four months away, event sponsors and brands are doing their part to build up hype around the global soccer event in Brazil. Coke, a major sponsor of the games, has launched several marketing initiatives, including its most recent reveal of 18 special edition interactive bottles to commemorate this summer's biggest sporting event.

Each bottle, which represents a country that has hosted the event in the past or will in the future, including Argentina, Japan, and Qatar, doesn't actually contain any Coke, but does allow for users to send special messages and avatars to friends who also own a bottle via Facebook, and iPhone and Android apps. Ad Age reports that the bottles can even “activate augmented reality animations when they're held up to camera smartphones.” The mini-bottles follow the launch of commemorative Brazilian Coke cans

Coke is also spreading World Cup fever by hosting a youth soccer camp in Brazil during the World Cup, Bevnet reports. Four of the best American players (two male and two female) between the ages of 13 and 15 will be invited to the camp, where they’ll train with more than 150 other players from around the world.Continue reading...

brand news

In the News: Daily Beast, Mondelez, Pandora and more

Posted by Dale Buss on September 12, 2013 09:31 AM

In the News

The Daily Beast loses Tina Brown.

Mondelez strikes unique deal with Twitter for in-house experts. 

Pandora names new CEO.

AT&T slammed for 9/11 tweet.

Aetna takes stand for health-cost reform.

Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.

BlackBerry sees service business targeted by rivals.

Boston Market opens first new restaurant in seven years.

Chipotle targets "Big Food" with brand documentary.

Colgate campaign says "there's something in your Tweet."

Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.

Gorilla Glue branches out with first national TV ad campaign. 

Hilton files for IPO of up to $1.25 billion.Continue reading...


Anarchy in the UK: Product Placement Study Shows Room for Growth, Hurdles

Posted by Abe Sauer on October 10, 2012 11:12 AM

In September, just a year and a half after the the British communications authority Ofcom allowed paid product placement in the nation's TV programs, the BBC 2 show The Great British Bake Off featured the logo of refrigerator brand Smeg dozens of times, sending viewers into a tizzy. As one complainant wrote, "The Smeg logo was so visible that I counted it 37 times before giving up." The BBC later admitted that rules were broken involving the Smeg placements.

The conversation involving the terms "British" and "product placement" is currently dominated by philosophical arguments concerning the upcoming James Bond film, Skyfall. But a new report from the UK's New Media Group (NME) brings more hard data and analystics to the topic. One of its findings: It's not just Smeg that's been testing the limits of the new rules.Continue reading...

week in review

Top 10 Stories of the Week: Take This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more!

Posted by Michael Waltzer on October 28, 2011 05:02 PM

Our most-read blog posts of the week include ake This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Coca-Cola Can Goes White to Save the Polar Bear

#3 Tattooed Tokidoki Barbie Doll Raises Parents' Ire

#4 Paranormal Activity Risks Brand Promise with Trick Trailer

#5 The X Factor Goes Live to Lop Five as US Version Struggles

#6 Google's Android Branding Dilemma

#7 Heinz Gets Sophisticated, and Social

#8 Run, Alice, Run: Nike's New Commercial Brings "Never Stop Running" Motto to Life

#9 Occupy Wall Street Trademark Wars Begin

#10 Nikon's Ashton Kutcher Deal Sours

brand news

In the News: McDonald's Monopoly Money, Wella vs. Willa, and more

Posted by Dale Buss on October 20, 2011 09:01 AM

In the News

Abbott Labs plans to split into two companies.

American Express equalizes health costs for gay employees.

Citigroup agrees to pay hefty fine to settle securities charges.

Daimler dismissed US. head of Mercedes-Benz over personal expenses.

Eni makes big natural-gas find off coast of Mozambique.

Fox's The X Factor gets off to a slow start.

Frito-Lay draws complaint about "immersive" marketing to kids.

Groupon discounts its IPO valuation.Continue reading...

fashion week

Viral Video Watch: 100 Years of Style

Posted by Michael Waltzer on September 8, 2011 04:24 PM

With the spring/summer 2012 Mercedes-Benz Fashion Week shows getting rolling in New York, here's a viral video that's timely and trending on YouTube.

To promote the grand opening of Westfield Stratford, a behemoth of a retail shopping center in London, The Viral Factory created this promo to showcase "100 years of East London style in 100 seconds."

The video delivers just that - decades of fashion in a zippy 100 seconds that's a delight to watch. Check out the photos below for stills of each decade's fashion.Continue reading...

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