Learn more about Sustainable Brands 2015 San Diego

games people play

Nintendo Outlook Worsens as it Falls Behind in Evolving Gaming Market

Posted by Mark J. Miller on July 31, 2014 01:37 PM

Nintendo could use a video-game superhero to come to life and help save its fortunes. The company is still struggling despite Wii U sales tripling in the last quarter.  

510,000 Wii U consoles were sold in the quarter while Nintendo’s 3DS sales fell 41 percent over the previous year, dropping to below a million, according to TechCrunch.

Part of the issue is that Nintendo won’t allow its games to be played on mobile devices, holding on tight to its 3DS handheld gaming platform. "The handheld device market is pretty much shrinking because smartphones have the same screen size and you cannot use the device for anything else other than gaming," Eva Hunyadi, research analyst at Juniper Research, told CNBC. "Handheld games are shrinking and probably going to get close to exiting the market by 2019."Continue reading...

digital moves

Pizza Hut Has Digital Down Pat as it Looks to Reinvent Retail

Posted by Sheila Shayon on January 13, 2014 03:57 PM

With Super Bowl Sunday around the corner, Pizza Hut is preparing to deliver more than two million pies on their busiest day of the year. You can bet a large percentage will be headed to multi-tasking, third-screen gamers.

The Yum Brands-owned company recently announced that its sold $1 million worth of Pizza Hut products via its Xbox Live ordering app in its first four months of availability. But that's not the only surprising statistic coming out of the fast-food staple. The first two Fridays of 2014 saw the biggest days in company history for sales received by a means other than the traditional phone order, and nearly 40 percent of all transactions were digital the first 10 days of 2014. 

"Technology is playing a bigger and bigger role in the lives of our consumers and we want to meet them where they are, and where they are right now is online and on mobile devices." said Carrie Walsh, chief marketing officer, Pizza Hut. 

The success of the Xbox 360 app portends the addition of other consoles including the Xbox One, PlayStation 4 and Wii U.Continue reading...

games people play

Microsoft’s Xbox One Wins Black Friday Battle Despite Another Marketing Mess-Up

Posted by Mark J. Miller on December 2, 2013 06:39 PM

Microsoft’s Xbox One and Sony’s PlayStation 4 were both released in the weeks before Black Friday in the hopes of generating some early holiday sales. But whatever happened ahead of the biggest shopping weekend of the year is now forgotten, as Microsoft's Xbox systems have emerged as the clear winner in console sales. 

According to Escapist Magazine, Xbox One and Xbox 360 accounted for 61 percent of all gaming consoles sold on Black Friday. So where was Sony? The company’s PS3 and PS4 systems were responsible for 30 percent of the sales, but the consoles were also apparently understocked, according to analyst Jon Brelig. "Microsoft's success can be largely attributed to limited availability of the PS4, in addition to Walmart discounting the Xbox 360 down to $99 for Black Friday," he said.

The Black Friday victory may be sweet for Microsoft, but that doesn’t mean the company gets a free PR pass. Microsoft, which has had a few marketing hiccups lately, had to apologize to the gaming public for a marketing coup that many felt was sexist.Continue reading...

games people play

Disney Makes Big Bet on Success of New Infinity Gaming Console

Posted by Beya Likhari on August 16, 2013 03:42 PM

There perhaps hasn't been a product launch in recent Disney history that carries as much risk—and possible reward—as does the launch of Disney's Infinity, a new gaming experience that is set to be released this Sunday, August 18. Essentially, the future of Disney's Interactive unit rests on the success of the new console as the division continues to bleed cash, reporting an operating income loss of $54 million in the third quarter and a 7 percent drop in revenue from 2012 in its video game arm. 

The current gaming market, where mobile reigns supreme, will prove to be a tough competitor for its newest entrant, as venerable brands in the space including Nintendo, Sony and Microsoft struggle to hold their ground against more agile mobile gamers and growing supply and demand issues for pricey consoles. 

Disney, however, is looking to tackle the space from both directions. The company has launched two tablet apps that allow users to continue to play in their console-created worlds on-the-go, Variety reports. The "Disney Infinity: Toy Box" and "Disney Infinity: Action" apps, which will be made available in the iTunes Store, Windows Store and eventually the Google Play Store, allow players to build new worlds and film videos featuring themselves among the characters on their mobile devices.Continue reading...

brand news

In the News: Google, Square, Blackberry and more

Posted by Alicia Ciccone on June 28, 2013 09:31 AM

In the News

Google is reportedly developing an Android game console, as it sues IRS over missing tax refund. 

Square poaches Facebook advertising executive. 

Blackberry shares plunge 25 percent on disappointing earnings. 

Firefox debuts new logo and updates for Android beta.

Men's Wearhouse owes ousted founder George Zimmer $1 million for TV ads. 

QVC says it will "pause" its relationship with Paula Deen.Continue reading...

celebrity brandmatch

Chris Pratt Fights Darth Vader in Kinect Star Wars Teaser

Posted by Shirley Brady on January 27, 2012 10:01 AM

Moneyball actor Chris Pratt takes on a dream role in this teaser for Microsoft's Xbox 360's upcoming Kinect Star Wars game, where he goes battle with Darth Vader.

games people play

Microsoft's Xbox 360 Continues to Win

Posted by Mark J. Miller on July 18, 2011 10:00 AM

Every other US business has suffered in the past few years. So why not video games?

Research firm NPD Group's data shows that even though Americans spent a whopping $1.85 billion "video game content" in the first quarter, total video game industry sales in the US fell to $995 million in June, 10% less than the previous June, as noted by CNET. The category includes hardware, software, and accessories. The software sector was the biggest area of loss, CNET observed, as it fell 12% to $469.5 million.

This is at least better than back in May, when the overall drop was 14% to $743.1 million from the previous May. According to CNET, May 2011 was “the worst month in nearly five years” for the US gaming industry.

Even so, Xbox continues to be the #1 console in the US. Microsoft reported selling approximately 507,000 Xbox 360 units in America in the month of June.Continue reading...

tech champs

Kinect Sets Guinness World Record

Posted by Shirley Brady on March 9, 2011 04:00 PM

Microsoft announced today it has sold more than 10 million Kinect systems for the Xbox 360, setting a Guinness World Record for fastest-selling consumer device. As Mashable points out, Kinect sales have slowed since Christmas — but still: Yeah, yeah, yeah indeed.

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia