Xerox Rochester Jazz Fest Swings With Augmented Reality App

The Xerox Rochester International Jazz Festival is now available beyond upstate New York via an augmented reality mobile app called “Jazz Finder.”

A series of jazz genre posters placed throughout the city during the nine-day festival lets users scan any poster with the iPhone or Android app which provides historical information, sampling from the 110 festival artists and tracking of musicians' set times, and snap photos with an artist’s AR avatar for sharing on Facebook and Twitter.

"As creative technologists, we are inspired by the immense contribution Xerox continues to make to the computer-science revolution," comments Motive CEO Brian McSweeney, the New York/Dublin-based digital agency that produced the campaign in collaboration with Xerox and Roberts Communications.Continue reading...