Interbrand IQ: The Best Asian Brands Issue

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In the News: Coca-Cola, Walmart, News Corp. and more

Posted by Dale Buss on February 8, 2012 09:04 AM

In the News

Airbus faces order by European regulators for checks of all A380 jets.

Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.

Apple's iPhone reportedly squeezing carriers.

Buffalo Wild Wings rejoices that NFL season came off.

Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.

Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.

Disney sells out Oscars advertising on ABC.Continue reading...

brand news

In the News: Apple, Chrysler, Walmart and more

Posted by Dale Buss on February 7, 2012 09:02 AM

In the News

AOL seeks new agency to convince consumers to "care" again.

Apple faces $38M fine in China for iPad name as company retakes crown as world's top smartphone maker.

Anheuser-Busch and MillerCoors get into the hard-cider business.

Bayer CEO says consumers don't give pharma enough credit.

Coca-Cola draws more interest than expected with polar bears "watching" the Super Bowl, though its quarterly profits slid.

Clint Eastwood declares no political motive behind Chrysler Super Bowl spot, donates fee to charity.

Disney and Univision talk about creating English-language cable-news channel.

Ford and General Motors continue to snark over Chevrolet's Silverado ad in the Super Bowl as GM seeks new life for Volt in California.Continue reading...

brand news

In the News: Amazon, Sierra Club, Mad Men and more

Posted by Dale Buss on February 3, 2012 09:05 AM

In the NewsAMR CEO defends job cuts at American Airlines.

AOL doubles down with investment in Huffington Post streaming TV network.

Apple dealt legal setback against Motorola, expands patent fight with Samsung.

Amazon could burn through its cash.

AstraZeneca plans to cut another 7,300 jobs.

Banana Republic brings back Mad Men collection with AMC.

Chipotle holds the line on pricing.

Chrysler re-launches in U.K. with Super Bowl spot on Sky.

Coca-Cola ties effort encouraging teens to Black History Month.Continue reading...

brand news

In the News: American Airlines, Pfizer, GM and more

Posted by Dale Buss on February 2, 2012 09:01 AM

In the News

American Airlines parent AMR plans to cut 13,000 jobs and pensions.

Apple's iPhone 5 may be coming in June.

Benetton family plans to take retailer private.

Deutsche Bank profit tumbles on European debt crisis.

Facebook sets stage for historic IPO as valuation game begins.

GM cancels half of upfront ad commitments in cost-cutting move.

Google responds to Microsoft criticism of privacy policies.Continue reading...

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