Posted by Abe Sauer on February 20, 2012 12:05 PM
A lot of HOGs may think of a different "Captain America" when they think of Harley-Davidson and super heroes, but the motorcycle brand is looking to change that for a new generation. Harley-Davidson has launched the Assemble Your Freedom contest in cooperation with Marvel comics. The winner will "become a character in an Avengers comic."
The partnership comes in anticipation of Marvel's upcoming summer movie, The Avengers. The film, starring a team of core Marvel characters, includes Captain America, a hero with whom Harley-Davidson already had a deal in 2011. But one Marvel hero, a motorcycle hero, is missing from the Harley-Marvel team — the title character in the just-opened Ghost-Rider: Spirit of Vengeance movie starring Nicolas Cage..Continue reading...
Posted by Abe Sauer on October 29, 2010 11:00 AM
You can't spell the brand "Yakult probiotic yogurt" without "yak." (above)
"Do you realize that toilet paper has not changed in my lifetime? It's just paper on a cardboard roll, that's it. And in ten thousand years, it will still be exactly the same because really, what else can they do?" George Costanza, meet the new tube-less Scott toilet paper.
Can branded content be funny? Is branded content just another name for product placement? Yes and yes.
Hermes and Yamaha unveil their $62,000 motorcycle (but does it come with Kelly Saddlebags?)
Expectations run high for slogans and signs at tomorrow's Stewart/Colbert rally in DC.Continue reading...
Posted by Abe Sauer on November 5, 2009 04:45 PM
According to the Motorcycle Industry Council, the number of American households that own motorcycles jumped 26% between 2003 and 2008. This trend is global, evidenced in a recent Harley Owners Group (HOG) in Beirut. But no rider group is growing faster than women, which increased from about 9% of the total in 2003, to more than 12% in 2008. Hollywood has taken notice.
Harley-Davidson, well aware of the trend, has partnered with celebrities like star fitness trainer Jillian Michaels and singer-songwriter Jewel in a recent advertising spread in upscale glossy mag Vanity Fair. The move accents Harley's dedicated resources such as its Women Riders web presence.Continue reading...