celebrity brandmatch

Yao Ming, Goodwill Ambassador for the Elephant

Posted by Sheila Shayon on September 25, 2014 03:03 PM

Yao Ming is already a one-man brand, having proven himself against the likes of Shaquille O’Neal as a 22-year-old NBA rookie. Now, more than ten years later, the former Houston Rockets star is a one-man band with a mission: to wean China off its love of ivory and save Africa’s endangered elephant population. 

In just the past three years, 100,000 elephants have been poached for their tusks in mass-slaughters as the appetite for ivory grows in Ming’s home country. The death toll rises annually with 25,000 African elephants murdered last year and 4.5 million killed in the last 60 years. 

Nicknamed the “Great Wall of China,” the 7’6” Yao, now 33, told the Washington Post he connects with Africa as “many animals there are bigger than me.”

So he launched a campaign in partnership with WildAid, Save the Elephants, the African Wildlife Foundation and the Yao Ming Foundation to defend the largest, gentlest creatures on the planet from man. Joining the cause, Discovery's Animal Planet network will debut a feature documentary, Saving Africa's Giants with Yao Ming, on Nov. 18.Continue reading...

brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

china

The Week in China: Yellow is Not Gold for Apple, China Getting Starbucked, NBA School and more

Posted by Abe Sauer on October 18, 2013 01:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple vs. Xiaomi… iOS7 pinyin… Zhuhai Android Store… the New York Times' new China venture… NBA's Yao Ming school… Lenovo woos BlackBerry… Beijing's "tourism loans"… Beijing's RV park… "Jaguar Beer"… Under Armor… Psy's "tourist police" outfits... and more.Continue reading...

china

The Week in China: Haagen-Dazs Moon Cake Mania, Yao Ming Nation, Minions and more

Posted by Abe Sauer on September 20, 2013 01:53 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This holiday week: Haagen-Dazs' moon cake madness… Yao Ming's unique net worth… Unicom iPhone sales… Tencent's market value… talking Bread Talk… carpeting China… online grocery sales… lagging e-vehicles… 4G… Italian shoemakers... and more.Continue reading...

china

Oreo Goes Local to Appeal to Chinese Consumers

Posted by Abe Sauer on April 12, 2013 10:53 AM

Oreo has made an unlikely pairing for it's latest China campaign, and we're not talking about green tea Oreos or the host of other local variations (ice-cream flavor, anyone?) introduced by the Nabisco division of Kraft-now-Mondelez.

It's an irony of history that Oreo's new China spokesman, film director Feng Xiaogang, was last found at the helm of Back to 1942 (一九四二), last year's three-hour, brutal epic about the Henan family that killed at least three million people.

But then again, Feng Xiaogang's career is full of little ironies. He's one of China's most popular directors of the last decade and yet almost nobody has heard of him in Hollywood. For Oreo, a western brand that has localized for the China market better than almost anyone, it makes him a perfect choice. Oreo's localization strategies like cucumber flavors and square shapes have won it press accolades and, more importantly, leagues of happy customers.Continue reading...

china

The Week in China: Pork, Viagra, Apple, and Yao Ming Wine

Posted by Abe Sauer on November 16, 2012 01:01 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?!  A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.

This week: Viagra sales, diving pigs, Yao Ming wine, paying more for 'Made in USA', Calvin Klein’s Beijing sneak peak, Single's Day sales package pile-up, PepsiCo, Apple legal loss and more.Continue reading...

china

China Bites: Disney, Apple, Xiaomi, Batman, Robots and 'House Slaves'

Posted by Abe Sauer on July 20, 2012 01:06 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Check out our weekly hotpot of reads that will make you look like a keen China observer during any conversation about China. Above, a 2012 Comic-Con promo for DC Comics' three-part series, Batman in Shanghai, ahead of The Dark Knight Rises Aug. 30 opening in China. And below: the iPad makes a quiet arrival, Adidas no longer "Made in China," the NBA, "House Slaves," robots (ROBOTS!) and more.Continue reading...

china

Not Trademarked In China? Don't Bother Reading This, Just Get Going

Posted by Abe Sauer on June 29, 2012 10:07 AM

The China Daily uses the ongoing frenzy around the Euro 2012 soccer football tournament to revisit a known, but not well known enough, phenomenon in China. Namely, names being registered in China by people who have nothing to do with the trademarked names themselves.

As The China Daily notes, "Philipp Lahm, Cristiano Ronaldo and Andres Iniesta are world-popular soccer stars, but they have also attracted attention that they might not want — from Chinese companies registering their names as trademarks."

Anyone charged with protecting a brand, or who might BE a brand, should drop what they are doing immediately and check to see if your brand has been registered in China without your approval, spelling your doom. Don't even bother reading the rest of this piece on China and trademarks. Go check.Continue reading...

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