brand news

In the News: Gannett, Kraft, Tootsie Roll and more

Posted by Dale Buss on August 22, 2012 09:03 AM

ABC challenges Leno and Letterman with shift of Jimmy Kimmel Live to 11:35 p.m. ET.

Abercrombie & Fitch sales slide as half-naked models begin to underwhelm.

BMW revs motorcycle line as Audi ups threat via Ducati purchase.

Barnes & Noble sees results boosted by Fifty Shades of Grey popularity.

Boston Market pulls salt shakers off tables.

Caribou Coffee inks on-site deal with Jewel grocery chain.

Conde Nast booms overseas.

Dell reports gloomy outlook.

Dos Equis hits streets with fleet of food trucks.

EPrize acquired by private-equity firm.

Fazoli's pivots toward more premium positioning. Continue reading...

that's all, folks

Yellow Pages: The Literal Doormat of Print Advertising?

Posted by Peter Feld on April 10, 2012 01:14 PM

AT&T has bailed out of the yellow pages market, unloading a majority of its stake to a private equity firm, Cerberus Capital Management, for just under $1 billion. As Ad Age's Bradley Johnson observed:

That AT&T, a powerhouse in mobile phones and high-speed internet services, couldn't find a way to make its yellow-pages unit into one of the dominant, rapid-growth, go-to local-digital plays shows the tough realities of this market.

But while Yellow Pages are shrinking for obvious reasons -- who looks up a number in the phone book anymore? -- it's easy to overlook the underlying economics: revenue last year was $3.3 billion -- a 16-percent decline, to be sure, but still a lot of money, with potential to bottom out at an acceptable level that can be profitable once the private equity types perform their Invasion of the Body Snatchers act on the company. Continue reading...

brand news

In the News: Facebook, Kraft, Sony & more

Posted by Dale Buss on April 10, 2012 08:58 AM

AOL eases pressure on itself with patent deal.

AT&T sells majority stake in fading Yellow Pages.

Budweiser pursues Chinese consumers as a bit of a luxury.

Coca-Cola hopes to cause Tumult with European roll-out of premium soft drink.

DirecTV pleases investors with stock-buyback plan.

ESPN launches podcasts about internal operations.

Facebook snaps up startup Instagram photo-sharing site for $1 billion in its largest acquisition. Continue reading...

logo no-no

Yellow Pages Logo Redesign Paradox

Posted by Abe Sauer on March 24, 2010 01:37 PM

Pages, remember those? Paper sheets affixed one after the other, covered with various information organized in even more various ways. Those days are over.

Clearly, the modern age of the iPad and Kindle is not one of pages. So Yellow Pages, the well-known telephone and address directory, is changing its logo to reflect substantial changes within its brand.Continue reading...

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