Posted by Abe Sauer on June 18, 2012 09:59 AM
Last week, China's Yili brand of milk was making headlines for its bold moves to place its products in American entertainment, including the hit TV show The Big Bang Theory. Yili made its western product placement debut last year — alongside other Chinese brands — in Transformers: Revenge of the Fallen. After that plumb role, Yili claims its sales rose at least 20 percent.
What a difference a week makes. The latest headlines for the Yili brand include the terms "unusual amount" and "mercury." It's a scandal that leaves China's milk industry teetering precariously at the point of no return. Or at least, at the point of no return for a generation.Continue reading...