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kiddie brands

Nickelodeon's "Yo Gabba Gabba!" Wins Over Kids, Parents

Posted by Stephanie Startz on November 20, 2009 05:30 PM

Sesame Street better watch out. There's a new kid on the block -- who makes Elmo look like a dinosaur.

Now in its second season, Nickelodeon's  children's show Yo Gabba Gabba! has won accolades and become an overnight sensation for children and adults alike. Mixing live-action segments hosted by DJ Lance Rock and a cast of puppets along with animated sketches and pop, hip-hop and rock dance sequences, the series plays frequent host to a cast of high-profile celebrities like Elijah Wood, Jack Black, Tony Hawk and The Roots among many others.

The crew of characters -- Muno (a red cyclops), Foofa (a pink flower bubble), Brobee (a hairy green monster), Toodee ( a blue cat-dragon) and Plex (a yellow robot) -- have not only won the hearts and minds of pre-schoolers and their "hip" parents but have made the brand a media darling. Touted by Slate as "the best preschool programming" on television, the show is poised for widespread appeal with its irreverent sketches, educational and family values messages, and captivating imagery.Continue reading...

brand news

Headline Roundup: Oprah Meet Oprah

Posted by Stephanie Startz on November 20, 2009 09:23 AM

Oprah Winfrey will leave her talk show in 2011 to focus on her OWN cable network. [NY Times]

Potential NBCU sale will allow GE to focus on core industries. [WSJ]

Sony hopes new online service will build brand loyalty. [WaPo]

Gap's Q3 profit up 25% as Old Navy rallies. [WaPo]

Google's new operating system, tied to the Chrome web browser, challenges Windows. [NY Times]

Without citing figures, Microsoft claims Windows 7 sales are "fantastic." [WSJ]

Colgate Palmolive targets emerging markets. [Warc]

(More headlines: DirecTV, Barney's, AOL.)Continue reading...

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