Posted by Abe Sauer on May 16, 2012 10:03 AM
McDonald's is basking in the glow in the halo effect glow of some tremendously good PR in China. A young American working in Nanjing recently purchased some french fries for a homeless elderly woman — and proceeded to sit and share them with her. Faster than you could say "I'd like to buy the world some friends," the incident became the talk of the Chinese social web.
While the brand itself was not a proactive participant in the act of charity, thousands of mentions of "American French Fry Brother" came along with a mention of McDonald's. It was a bit of good fortune for the chain in China just before the new China Daily headline: "McDonald's raises prices again."Continue reading...